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Najib's Blog: FUTURE READY: The East African Mobile Market

Posted: 16.10.2017


Najib's Blog: FUTURE READY: The East African Mobile Market

Kazi Najib Ashraf is a Telecoms Professional and a Blogger and he is a contributor to www.handelot.com, he can be contacted at kazi.najib@playtorium.com.


P Jaganmohan Nair is an expert of the African Mobile Market and it's great to turn our focus a bit from the Middle East and move towards the ever growing region. The market mechanics get totally lopsided as we move into Africa with a regionally developed "Super Brand" called TECNO dominating the market. The parent company http://www.transsion.com/en/ called the Transsion Group now looks beyond Africa to battle out the brands. Transsion Group has proved that by providing excellent products with a controlled channel complemented with best in class service would guarantee success.
Kenya is a central feeder market into East Africa and also one of the most advanced in the region. The Shop n Shop concept has been a running success with customer experience zones at the operator as well as the KDR locations.
Though Samsung has right footing from the initial days they are constantly innovating to keep that space like in other regions to the new chinese dominance. Other brands are still trying to mark themselves from kindergarten in terms of volume strategy
The Brands willing to spend aggressively and with a long term outlook are the only ones destined for success in this region.