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FUTURE READY: The Jordanian Mobile Market

Posted: 18.09.2017


FUTURE READY: The Jordanian Mobile Market

Kazi Najib Ashraf is a Telecoms Professional and a Blogger and he is a contributor to www.handelot.com, he can be contacted at kazi.najib@playtorium.com.

A Star in the Middle East Region for IT and Telecoms, Jordan has always been at the forefront of Technology. The involvement of the operators in the handset echo system is among the most advanced in the region and this had been the case from the beginning of the GSM rollout in the country. I have fond memories of dealing with Fastlink (Zain) during my days at Siemens Mobile.
Jordan also used to be a feeder market to the neighboring countries but with the introduction of VAT in 2013 this business came to a halt. Always embracing new technologies and quality brands, Jordan is now one of the key markets for Oppo and Xiomi devices. The operator sales channel is as robust as that of the Organized Retail while the Independent Retailers still command half of the market.
The local Apps and Software market is booming and the manufacturers should take advantage of this smart pool of excellence by incorporating regional customer specific feature sets.
I would like to thank Osama Hussein Albedawi and Sami Al-Sharqawifor his valuable inputs. I will soon be sharing key insights from other regional markets in the MEA Region.