The handelot times issue 23 01. Front Psychology in Business - Burnout Syndrome- do you see people changing their behaviour? p10 - All About Business Intelligence p14 - KFC Console, yes, you read correctly, KFC Console, p18 - Najibs Corner p24, Old Hand p48 and Our new Copywriter Vasu p54 02. Intro - zmiany THE HANDELOT TIMES- The Online B2B Magazine for Electronics Wholesalers The tech industry is changing quickly and we want to keep you up to date with the latest news. We are developing ourselves by opening up to new innovations in IT. We are growing and keeping a reliable source of B2B information from all over the world. With The Handelot Times, we will bring you more information about market trends, share cutting-edge ideas, and bring our world together with yours. 11 years on the market 3 Lines of business: Platform, Magazine and Events The Handelot Times: Design: Adam Mieloszynski Copywriter: Melania Romanelli Copywriter: Kazi Najib Ashraf Copywriter: The Old Hand Associates of the organisation: Taha Tuzuner – Business Consultant Team Leader Dima Malovanyi – Business Consultant Team Leader Koushik Deka – Business Consultant Team Leader Khrystyna Terletska – Partner Coordinator Team Lead Alicja Gogola – Business Consultant Omar Benabdellah – Business Consultant Jon Rodriguez – Business Consultant Venktesh Prasad – Business Consultant Jack Serdak – Business Consultant Victoria Chen – Business Consultant Carolina Kotulska- Business Consultant Ruslan Panahov – Business Developer Kiryl Trukhan - Business Developer Elza Lerner- Administrative Manager Claudia Aniszkiewicz – Partner Coordinator Dominik Pawelec – Partner Coordinator Katarzyna Mroczkowska – Partner Coordinator Sandra Grabowska Lis – Partner Coordinator Sevara Akhmedova – Partner Coordinator Joanna Muszalska – Business Developer Edgar Arana – Business Developer Tetiana Handziuk – Administration Agnieszka Pulawska – CFO Valentyn Petruchek – Head of Development Alexander Golovnya – Development Cesar Gonzalez Patryk Skowron Advertising: For quotes please email or call us at +48717152600. 03. Index 04-05. Quick Hits 06-07. Riba mundo 08-09. PPA 10-12. Burnout syndrome_ side effects of Drugs, Money and a lot of Stress 13. HTP 14-16. What is Business Intelligence and why it is important for the Company 17. Cytec 18-19. KFConsole_ the console that - it seems a joke - keeps the chicken warm 20-22. Mental Consequences of Covid19 23. BGcompany 24-25. Najib -The Trader King 26-33 VIP Gold + services 34. Emotional Marketing_ What It Is and How It Works 35. GRT Advertising 36-37. Emotional Marketing_ What It Is and How It Works 38-39. Handelot 2021 Best Wishes from Partners 40-43. Brand and psychology_ tell me what color your business is and I'll tell you who you are 44. Ps5 Xmas Mind trick part 1 45. Newbridge FX 46-47. Ps5 Xmas Mind trick 48-49. SB Technology- Wanted 50-52. Between Smartworking and Workaholism syndrome 53. Teksmart- Open Partnerships 54-55. Xbox Series X and S 56-58. Covid, billionaires getting richer with the pandemic. Here's how they make their money 59. Price per Magazine 60-61. Oldhand- On Brexit and 202062-63. Two scenarios for the world economy in the next 18 months 64. Top Products Top Manufacturer Top Brands Top Models 04-05. Quick Hits 2 Quick hits • The free invitation trap aka ‘only air is free’ It is one of the practices most used by companies worldwide to be able to 'attract' as many investors and customers as possible into their network: the 'trap' of free party invitations. What are they? In addition to being a means of exchange for customers - who get a free invitation to exclusive parties - they become real traps for them, and it is completely socially accepted. How does it work? Basically, a person (an investor or a customer) is only admitted to exclusive parties or press or customer trips through direct invitation from the company. The point is not so much the practice, which has been universally used for years, as the subtle request that hides inside: burning bridges with customers or taking advantage of their gratitude in order to “force them” to trust the company itself. Why are we talking about it? Because we care about both companies and customers and, precisely for this reason, we believe in free trade without subterfuge or magical intrigues in order to win the trust of customers and investors. • With the pandemic, Silicon Valley loses altitude, Texas rises: smart working and tax authorities, managers and companies move offices Silicon Valley is losing its charm. The pandemic and remote working, fires in California and chaotic life are pushing some of the high-profile managers of the major tech industry hub, like Tesla boss Elon Musk and Oracle founder Larry Ellison, to leave. And some companies are packing up and relocating their locations too, including Oracle and Hewlett Packard Enterprise, both headed to Texas. But, experts warn, companies are taking the lead in smart working to meet more favorable tax policies. Elon Musk, after a political diatribe on whether or not to keep his factories open with the pressure of the coronavirus, has left California for Texas: a new Tesla car plant will soon be built in Austin, the first in the United States outside California; moreover, his other colossus, the SpaceX aerospace exploration group, has a base in Boca Chica. Also in the capital of Texas is headed by Joe Lonsdale, co-founder of the data analysis company Palantir. Founded in 1977 in Silicon Valley, Oracle also recently moved to Texas, while its founder, Larry Ellison, will be doing luxury teleworking on the Hawaiian island of Lanai he bought eight years ago. Pure HPE, a spin-off of the historic California-based Hewlett-Packard company, is moving to Houston. While internet companies Brex, Dropbox and Splunk remain in the tech hub, while their respective bosses have left the San Francisco area. - Google and Microsoft invest in Josh, TikTok's Indian rival Google and Microsoft are among the investors of an Indian rival of TikTok. The app in question is called Josh and is one of the video platforms that became popular after India banned the Chinese TikTok in recent months. The application is owned by Verse Innovation which - as reported by the Economic Times newspaper - has raised more than one hundred million dollars in a round of funding in which Microsoft and Google also took part. The collection evaluates Verse Innovation over a billion dollars. Verse Innovation is the parent company of Dailyhunt, a very popular news and content aggregator in India, which launched the Josh short video app last September. The company now plans to use the funds to grow TikTok's rival and its ecosystem of content creators. The figure will also serve and double the investments in artificial intelligence and machine learning, technologies used to deliver personalized content to Dailyhunt users in real time. - The iPhone 12 is the best-selling 5G smartphone in the world In October 2020, the iPhone 12 became the best-selling 5G smartphone in the world, followed by the iPhone 12 Pro, another model presented in October by the Cupertino company. The Counterpoint analysis company certifies it. Together, the two Apple devices are worth almost a quarter of all sales of 5G terminals in the world. Sales are high in the United States, but also in China and Japan, where the latest generation Apple terminals compete with Android terminals from local manufacturers. According to analysts, this represents a boost to the adoption of 5G mmWave technology for the moment only available in Apple models sold in the US, which has more than doubled from 5% in September to 12% in October thanks to the iPhone 12 and will push the Operators to speed up installation and networks with this technology. In third place of the best-selling 5G devices, there is Samsung Galaxy Note 20 Ultra 5G on the market since September. In fourth and fifth place we find Huawei Nova 7 5G and Huawei P40 5G respectively. In sixth place Oppo A72 5G and in seventh Huawei P40 Pro 5G. • Zoom works in mail service, challenges Google and Microsoft The Zoom video chat, which has grown exponentially thanks to the pandemic that has made smart working and distance learning necessary, aims to challenge the giants Google and Microsoft. The company, which saw the value of its shares grow by more than 500% this year, would be poised to expand its businesses. This was reported by the site The Information, according to which in addition to video conferences, an e-mail service and a calendar app, such as Google Calendar or Microsoft Calendar, would be arriving. According to rumors, the company is already working on a web email service, which could be tested in 2021. The calendar app would be further behind, and at the moment it is not known whether its development has already begun. PS5: cover’s war Dbrand against Sony Dbrand, one of the most famous brands in the world when it comes to custom covers and anti-scratch films for smartphones and other portable devices, has officially decided to produce custom shells for PlayStation 5. With a long post published on Reddit, the company specified that the recent cancellation of the stickers for the Sony console was caused precisely by the decision to start producing this kind of products. Here's an excerpt from Dbrand's message, who also threw a dig at Cyberpunk 2077 and CD Projekt RED: 'The PlayStation 5 covers will officially go into production later this year. However, we will not be accepting reservations until we have a sufficiently large number of them in stock in our Toronto headquarters, ready to ship. If CD Projekt RED has taught us anything, it is that selling unfinished products is a bad idea.' In short, the company believes in it and does not seem to be in any way frightened by the measures taken by Sony against companies that a few months ago tried to start a business of this type. In the meantime, the official Dbrand website also allows you to subscribe to the newsletter to receive product information, although there are currently no previews on alternative colors and in the image there is only the black version of the body. 06-07. Riba mundo 2 08-09. PPA - 2 10-12. Burnout syndrome_ side effects of Drugs, Money and a lot of Stress_3 Burnout syndrome: side effects of Drugs, Money and a lot of Stress What is it The burnout syndrome is a recently created emotional disorder that is linked to the workplace, the stress caused by work both as a Manager or an employee. This syndrome can have very serious consequences, both physically and psychologically. The most common symptoms are depression and anxiety, reasons for the vast majority of sick leave. The burnout syndrome tends to appear, in most cases, in people who have chosen their trade in a vocational way (it is very common in nursing, medicine, entrepreneurs and teachers) and with less assiduity in jobs that are performed on a compulsory basis. Although at first the manifestations and discomfort only extend to working life, finally they also reach, in almost all situations, the social and family life of the affected worker. Causes The main trigger for burnout syndrome is the work environment and working conditions. The person who has the syndrome is continuously exposed to, among others, high levels of stress, excessive workload, little or too much autonomy, bad relationships at work and lack of support in their environment, lack of training to perform tasks, etc. You can end up suffering from chronic stress that ends up causing burnout. For this reason, the link between stress and burnout is very strong. The causes are usually excessive demands that cause tension. However, there are a number of risk factors. The organization Situations such as excessive bureaucratization without specific support, lack of time to organize tasks (which lead to the worker never leaving on time and having to take work home), as well as not considering substitutions for temporary leave can raise the Stress levels and, in the long run, promote burnout. As for the Manager, living with the responsibility of a medium-large company, having to make decisions that could affect not only the company itself but also the lives of hundreds (or thousands) of people is a very complex task to support, especially on a daily basis. Interpersonal expectations All workers have expectations regarding their work activity that many times do not adjust to daily reality and cause adaptation to that reality to occur more slowly. If these expectations are very high and are not met, the worker may develop symptoms such as anxiety, apathy or sadness, among others. Personal qualities Although there is no profile of the person who may suffer from this condition, there are some qualities and personal traits that if a person has them indicates that that worker is more likely to have the syndrome. Thus, conformist, insecure and dependent people are more likely to suffer from depression and anxiety if they have to face stressful situations. For the people in charge, people who live only from their work and who may not have stable families behind them or to return to after work are those who most could develop a morbid and excessive attachment to work. Excessive pills and anti-depressant Among the drugs and substances that can induce more or less important depressive pictures we should mention the anti-depressant ones. It is also possible that substances harmless from a psychiatric point of view for most people can induce a more or less important depressive disorder in particularly sensitive or predisposed subjects. Symptoms The main manifestations of this syndrome are: • Feeling of exhaustion, failure and helplessness. • Low self-esteem. • Little personal fulfillment. • Permanent state of nervousness. • Difficult to focus. • Aggressive behaviors • Headache. • Tachycardia. • Insomnia. • Low performance. • Work absenteeism. • Boredom. • Impatience and irritability • Poor communication Prevention Prevention of burnout syndrome must begin at the Company. The first step they must take is to evaluate the situations that generate stress and anxiety in the worker and take the appropriate decisions and measures to try to reduce it. To do this, they must improve the organization and provide the necessary tools so that the worker can perform their tasks properly and not have so much work overload. In addition, the worker can acquire an assertive attitude, establishing a communicational relationship, without arguing, or submitting to the will of the rest of his colleagues and defending his convictions. On the other hand, it is recommended that workers modify the expectations they have at work. It is not about the employee giving up his ambitions and aspirations. You simply have to find a middle ground that is more in line with reality and see the situation as an opportunity to learn and grow in other areas than the ones you had originally proposed. Types The burnout worker syndrome can be divided into two types: Active burnout: The employee maintains an assertive behavior. It is related to elements external to the profession. Passive burnout: Usually has feelings of apathy and is related to internal psychosocial factors. Diagnosis In order to diagnose the syndrome, specialists have to know the symptoms of the pathology and carry out a clinical interview with the employee that allows them to find out if there is a suspicion of suffering from the disease. In addition, the professional should know what their situation is like within the company and how the work is organized. Treatments The strategies to treat burnout are aimed at reducing levels of stress, anxiety and depression (in those cases where they exist). Consequences The burnout syndrome is characterized because it is a process that grows progressively if measures are not taken to prevent it. This can cause burnout to evolve and reach other aspects such as ideals and the perception of achievements. As the worker progresses, they may find it difficult to solve problems and perform tasks that were previously easy for him. Frustration will begin to be present constantly, you will remain in a continuous state of exhaustion, and the symptoms may evolve into more serious states. In some cases, the person can abuse psychotropic drugs, alcohol and drugs. Finally, some may have depressive symptoms, psychosis and even have thoughts of suicide. 13. HTP 1 14-16. What is Business Intelligence and why it is important for the Company_3 What is Business Intelligence and why it is important for the Company In recent years, the use of Business Intelligence tools has increased considerably, especially thanks to the growth in the volumes of data available to companies, the so-called Big Data, and the development of new technologies in the field of Business Analysis, also on the Cloud. In fact, you have surely come across Business Intelligence tools before, and maybe you have even used them without knowing it. For example, if you manage the social media of your company, you will have seen that on LinkedIn you can access an analysis of company profile views and interactions with the page; if you are the administrator of a Facebook page, surely you have already exploited the tools that give the possibility to analyze the popularity and engagement of a post. Thanks to these tools, of which I have given you only two of the possible myriads of examples, you will be able to analyze all the data at your disposal and, based on these, make decisions: if your profile on LinkedIn has few views, you could decide for example to optimize it for SEO; if a post on your Facebook page receives few likes, you may decide to 'push' it through a paid ad. Business Intelligence is naturally not limited to just social networks: in that specific case, you simply have the tools necessary to analyze the type of data generated by social networks. But in the case of a company with large amounts of complex data, which can be of all kinds and come from all kinds of sources, suitable tools are needed, which are able to offer the adequate analysis capabilities. Let's see in detail how Business Intelligence works and what possibilities it can offer you! Find out how to use Business Intelligence for your company. The definition of Business Intelligence Business Intelligence therefore means all the processes and tools through which a company is able to collect data of different nature to analyze them and make strategic decisions. In fact, every day companies and organizations produce a truly incredible amount of data, which is often useless for society, if not for the original purpose for which it was created. However, with the advancement of BI tools such as Business Analytics, companies are able to use the collected data to make strategic decisions ever faster and more effectively. Imagine, for example, that you run a hotel. You will have the information of your customers available including personal data, a history of their previous visits, all the services and products they have acquired, the dates of their arrivals and departures and much more. In addition to this, you will also have all your hotel data including expenses, inventory and staff management. With this data, it will be possible to predict the measures to be taken in terms of staff hiring and management, food supplies and costs. Does a Company need a technician? One of the most interesting advantages of Business Intelligence platforms is that they are specifically designed to be used even by people without technical knowledge. This is done thanks to the use of easy-to-understand company dashboards and performance indicators, with diagrams and graphs, to allow even those who have no knowledge of data analysis to have an instant picture of any type of activity in a few seconds. The reporting capability in the form of visual dashboards is a core feature of many BI platforms, and has been developed specifically to be understood by decision makers. Collect all available datas Many Business Intelligence platforms have the ability to integrate different types of data, of any format and origin. Some of this data doesn't even need to be encoded, just drag and drop it into the platform, and it doesn't even need to be file data that is saved or originating from other platforms - it can also come from different sensors, as many of these sensors are connected to the Internet and the data thus generated can be collected and interpreted, even in real time, with a BI platform. Of course, some platforms are more capable than others, so you'll just need to make sure the platform you choose has the ability to read all kinds of data you want to integrate and analyze. A smart way to predict Company’s future? Some Business Intelligence systems are able to provide predictive analysis functions, such as the trend in the number of customers or the demand for some specific products; you can even predict the effectiveness of marketing campaigns. Furthermore, it is possible to identify and manage risks such as monitoring particular keywords on Twitter, which can help predict the intention of committing fraud. Predictive analytics with BI is truly reliable because it is based on data models that are constantly updated. Business Intelligence is a precious and very important tool for all those companies that want to grow and make the most of the data they have available. What about privacy issues? This subject certainly brings great benefits for companies, but also new types of risk for consumer privacy. Not everyone is inclined to let others know more about their person than necessary or, in the most extreme cases, to be a source of information sometimes acquired incorrectly. If Big Data were treated incorrectly, the risks to which users could be exposed would be: identity theft, theft of credit card data in cases of online purchases, violation of computer systems, spamming. As stated by the European Privacy Guarantor, there is a need for an ethical approach to the Internet of things; it would be more appropriate to collect data anonymously to protect the privacy of users and if there was no anonymous collection, the informed, free and specific consent of the user is essential. Furthermore, the information provided to interested parties must always be clear and detailed to allow each subject to understand if his behavior and habits can be the subject of statistical analyzes and studies. 17. Cytec 1 18-19. KFConsole_ the console that - it seems a joke - keeps the chicken warm_2 KFConsole: the console that - it doesn’t seem a joke - keeps the chicken warm while playing Initially it was thought that the KFConsole was a joke, a game console developed by the American chain KFC (Kentucky Fried Chicken) and designed, so it was imagined, to make fun of Sony Playstation 5 and Microsoft xBoX Series X. Instead, the famous American chain KFC confirms the existence of its console, designed to combine gaming with the iconic fried chicken wings. Eating is one of the “peripheral” activities preferred by gamers during their gaming sessions. There are those who want to be accompanied by the inevitable chips, those who give a pizza, those who simply sip a drink. On the other hand, refreshing yourself while playing allows you to have the right energy and keep your attention high. KFC must have thought exactly about this, the American giant famous for bringing a fast food focused on chicken in every variant to the world. In fact, the company had proposed some time ago - more precisely in June - a 'console-oven' capable of keeping dishes warm while playing. The trailer presented in June had definitely seemed like a joke in the eyes of most of the public, or more simply one of the many funny marketing campaigns launched to focus attention on their flagship product - in this case the fast food chicken - rather than on the ‘nice’ product itself. However, KFC seems to increase the dose, relaunching the KFConsole in all respects and promising moreover to 'restore peace between the players of the various platforms'. No more console war, therefore, but a single console capable of combining the game with culinary whims. KFConsole: what is it about? This is therefore not a joke, but a product that the company really intends to market in collaboration with Cooler Master and ASUS. This is to all intents and purposes a marketing initiative that aims to make KFC talk within the world of home gaming, succeeding in a very effective way, we must admit. The heart of the system is an Intel NUC platform, paired with an ASUS video card with NVIDIA GeForce RTX GPU. There is therefore power to sell to ensure more than high frames per second with the games on the market. The most characteristic element of this product is undoubtedly the case, developed by Cooler Master, as this is what distinguishes KFConsole from any other type of gaming system. In addition to this, we know the possible performances that it would be able to guarantee: 4K resolution, refresh rate supported up to 240Hz, support for VR viewers and probably support for ray tracing. The console is also expected to include a 1 TB SSD, made by Seagate. We then arrive at the crucial point of the device, the so-called 'chicken chamber’, a drawer dedicated only to heating your own chicken - or in any case the food allowed by the size of the drawer - while playing your favorite titles. During your play sessions, this drawer will take care of keeping your dishes warm and in a flash you will be able to extract them, ready to eat. The Chicken Chamber, then, is integrated into the chassis, a sliding slide that resembles a drawer in a piece of furniture. Inside you can store the fried chicken wings, obviously made by KFC, so that they remain warm and ready to be consumed during play sessions. All this is based on the generation of heat typical of a modern gaming PC, heat that before being evacuated outside the case helps to keep our chicken wings warm. More than a hymn to gaming, one thinks of a sedentary lifestyle and unhealthy diet. But maybe fried chicken wings are less bad than a packet of chips during a long gaming session, don't you think? Reality or marketing move? The KFConsole in the current state of things offers only one certainty. This is a decidedly nice marketing move and able to attract attention to the giant KFC by grabbing a large slice of the public, that of gamers. It remains to be seen, however, whether this device is actually just a marketing move or a real product, which sooner or later will actually debut on the market. The feeling seems to be this, given that the images with the shell designed by Cooler Master are already present and the collaborations with the various industries for the console hardware are made known. We just have to wait for further news on this particular device. 20-22. Mental Consequences of Covid19_3 Mental Consequences of Covid19 For months now, government and health organizations have been constantly informing us about the preventive measures to be implemented against the advancement of COVID-19. Even now that hopefully the infections will be cured with the vaccine and our life can have a chance to return to a pseudo-normality. What has perhaps not been sufficiently focused on are probably the psychological consequences that this period of pandemic and subsequent social isolation may have had or currently have on people. In fact, factors such as social isolation, confinement at home and the weight of general uncertainty can now hit our mental balance hard. There is also another variable to which perhaps not enough attention has been paid: thousands of people suffering from depression or anxiety disorders who are now in a situation of potential worsening of their mental state. Scientific studies Not long ago, the scientific journal The Lancet published a study on the psychological impact of the Coronavirus. The study related it to other similar situations of the past (albeit not with the same impact). One of them was the quarantine put in place in various areas of China following the 2003 SARS epidemic. In that situation, the population was forced to remain in quarantine for ten days, a period that served the local psychologists to analyze the effect of this kind of emergency. Thanks to the data collected, the observation and comparison of what occurred during isolation and what we are experiencing now, it was possible to recognize the main psychological consequences of the Coronavirus and analyze them in people. The effects of the quarantine To begin with, we know that one of the measures that governments have implemented to prevent the spread of Coronavirus and to overcome the disease (when the symptoms are mild), is that of quarantine. This implies total isolation for a duration of at least 15 days. The researchers who completed the study concluded that after ten days of total isolation, the mind begins to give way. From the eleventh day, stress, nervousness and greater anxiety appear. Having had much longer imprisonment in many cases, it is easy to imagine how the effects could have been even more difficult for most of the population to manage. The obsessive fear of contamination Going instead more specifically to the clinic, one of the most evident psychological consequences of COVID-19 is still for many people the fear of being infected or being able to infect others without knowing it. It is important to emphasize that, when an epidemic or pandemic situation expands, the human mind tends to develop irrational fears. It is often not enough that we listen to reliable information sources, nor that we are aware of the simple and necessary security measures. For example, wash your hands, keep the meter away, stay home if you have any fever lines or specific symptoms. Gradually it is possible to have developed increasingly unfounded fears, such as the irrational fear that the infection may come from the food we eat, or that it may be transmitted by our pets. This may have triggered real obsessive-compulsive symptoms. The depressive symptoms In a context where social interaction has been reduced to the limit for weeks or months, where silence reigned in the normally noisy and crowded streets and we were forced to stay indoors, it is obvious how boredom and frustration were present in our days. The inability to maintain our lifestyle and our freedom of movement (both physical and mental) has plunged many people into an abyss of complex and problematic emotions. In some cases this may have triggered or unleashed real depressive symptoms. Other psychopathological symptoms Still, in the context of the pandemic in which we have found ourselves catapulted (most of us for the first time in our lives) the mind tends to act following a few natural impulses. One of the consequences of this for some has been compulsive buying or shopping. In an uncertain scenario such as that of the first weeks of emergency, our brain was focused on the priority of not being left without the essential goods for survival. Again, it did not matter that our supermarkets were always well stocked and that the authorities advised not to raid the shops or that pharmacies were always well stocked. The minds of many of us led us to believe that certain goods could run out and therefore prompted us to stock exaggerated and unmotivated. Among the most important psychological consequences of this period is also the loss of trust in official sources of information. For many people, at the height of crisis, the mind has disconnected and has lost confidence. Also aided by the fact that, being COVID-19 a completely unknown virus, as SARS was in its day, the authorities responded based on progress and day-to-day events. The greatest risk for psychologically vulnerable people As we said at the beginning, and perhaps this is the consequence that we need to keep more in mind. The most vulnerable population is made up of those people who, even before the onset of the virus, presented more or less important pictures of depression, phobias, generalized anxiety, obsessive-compulsive and eating disorders. The period of isolation, the media bombardment and the constant restrictions on normal life to which they were accustomed, may without doubt have aggravated their psychological health conditions. They may also have had different types of side effects, for them and also for their family members, cohabitants and acquaintances. In light of this, it is vitally important that even now that the infections are under control and we tend to let our guard down, they feel supported and that they do not spend too much time isolated with their discomforts. What’s next To conclude, there is clearly a factor that unites all of us in this pandemic period. It is a dangerous factor, which can have a negative impact on the mental health of all of us and especially on that of those who previously suffered from some psychological discomfort or disorder. That is the so-called catastrophic thinking. It is the tendency to always anticipate the worst, that little voice that whispers to us that we will lose our job, that things will not return to the way they used to, that we will end up in the hospital, that someone dear to us will not make it, that the economy will collapse, That there will be no way out of the situation, etc. Obviously, instead of helping, these thoughts only complicate the reality we are experiencing. They make it more tiring and certainly less pleasant or reassuring. While therefore continuing to adhere to the rules imposed by the authorities regarding the prevention of the virus, we do not forget to also take care of our psychological health. We try to talk to specialists who can help us better deal with the negative effects of a difficult period for everyone. 23. BGcompany_1 24-25. Najib -The Trader King_2 26-33 VIP Gold + services_8 Mobility: 0048 CZ s.r.o. Czech Republic Praha AC Electronic Limited China Hong Kon Aldis Trade d.o.o. Slovenia Velenje AMC Elektronik Vertriebs GmbH Germany Bonn Amir Group United Arab Emirates Dubai AMS Incentives United States New York AODELI COMPANY LIMITED China Hongkong, China Ara Global Group Inc United States DORAL AT7 GmbH Germany Wuppertal Blessings Telecom Fze United Arab Emirates Dubai Bluefin Century s.r.o. Slovakia Bratislava Bluepoint Corporation Ltd United Kingdom Milton Keynes BM ELEctronics FZCO United Arab Emirates Dubai BOMAX SRL Italy Milan Brio Impex Fze United Arab Emirates Dubai Cell Axis FZCO/ Intracell Telecom United Arab Emirates Dubai Celltel Middle East Fzco United Arab Emirates Dubai Central point Europe s.r.o. Slovakia Pezinok Challenger S.A. Paraguay Ciudad del este Combigrama Portugal Portugal Lisbon Dotson IT Asset Management Corp United States Dallas Erregame S.p.A. Italy Milano Euromedia Investment Group, S.L. Spain Torrent Eurostar Global Electronics Ltd United Kingdom Newcastle-under-Lyme FON4AB UNIPESSOAL LDA Portugal Lisbon Galactica Aliança SA Spain Valencia Galaxy Telecom Netherlands Rotterdam GEETEX PTE LTD Singapore singapore GK telecom Netherlands Ijssel Global Resource Trading Sh.p.k Albania TIRANE Gsm Creative Solutions sp. z o.o. Poland Cracow HK HUI BAI ZHOU ELECTRONICS CO., LIMITED China Hong Kong Hong Kong Cooline technology Limitd China Hong Kong HTP France Villeneuve-le-Garenne INFO TECH France Paris Intrade d.o.o. Slovenia Maribor Jimpower Trading Ltd China Hong Kong JP Teck BV Netherlands Beverwijk Jupiter GSM FZCO United Arab Emirates Dubai Kamkwat Limited China Hong Kong KANSKY a.s. Slovakia Bratislava Komputronik S.A. Poland Poznan Krishna Wireless United States Doral KROWN MOBILES TRADING LLC United Arab Emirates Dubai KSTelecom B.V. Netherlands Beverwijk LANDOTECH MOBILE SP Z.O.O Poland Kraków LFE distribution, LLC United States Miami LMD GROUP GOLD LTD Israel Ramat Gan Lucky Srl Italy Milan Mardin Gsm LLC United States Doral Metropolitan Trends GmbH Germany Hamburg MMM-Agramservis d.o.o. Croatia Zagreb Mobilshop Aalen Germany Mobiparts SRL Romania Constanta Naam Electronics Fze United Arab Emirates Dubai NET WIRELESS INC United States New York NOVAPHONE sp. z.o.o S.K Poland Warsaw P.C.Distribution SPA Italy Napoli Pantheon Distribution GmbH Austria Biedermannsdorf Parktel sp. z o.o. Poland Wroclaw PHF GmbH Germany Paderborn Phone Cash Business, S.L. Spain Madrid PINES Sp. z o.o. Poland Wroclaw PPA International AG Germany Schönefeld Prestige Group Srl Italy Bari Q-CONN GmbH Germany Bruchsal Rainbow International Distribution Romania Bucharest RIBA MUNDO TECNOLOGIA SL. Spain Valencia RIBSON COMPANY, INC United States Florida Rline Srl Italy Roma RMT SPA Italy Roma RS GLOBAL LTD United Kingdom London Runphone international company limited China Hong Kong SELTE SPA Italy MILANO SG SPA Italy Milano SGM Socher Inc United States New York SHAANXI HISUN BAUTON ELECTRONIC AND TECHNOLOGY CO. China Shaanxi Shenzhen Ibuygou China shenzhen Sisu Net AB Sweden Örsundsbro SK & ASSOCIATES LTD United Kingdom Cheshire Sp. z o.o. Sp. K. Poland Wyszków Smart Telecomm LLC United States Scottsdale Smart4all Technologies Ltd Greece Athen SMARTCOM DISTRIBUTION S.R.O. Czech Republic Praha Sound Business France Paris SPK Telecom FZCO United Arab Emirates Dubai Swift Telecom FZCO United Arab Emirates Dubai Tech Supplier United States Ridgefield Park Tekpoint GmbH Austria Vienna TelePart GmbH Germany Holzmaden TEQPHONE GmbH Germany Bad Nauheim TPC Technology FZCO United Arab Emirates Dubai Turan Trade Slovakia Bratislava TVD SERVICES (UK) LTD United Kingdom Reading uv phone ltd Israel haifa VADIMPEX Handels GmbH Austria Baden bei Wien Vitel Mobile United States Doral, MIAMI Vtech Electronics Tecnology Limited China Hong Kong WOWO Distribution Limited China HK X7-telecom GmbH Germany Graben Neudorf XTG S.A. Poland Wroclaw Yonida International Trading United States New York Inhome AC Electronic Limited China Hong Kon ADESIFLAVA PRIVATE LIMITED ( China Hong Kong AODELI COMPANY LIMITED China Hongkong, China AT7 GmbH Germany Wuppertal BOMAX SRL Italy Milan Challenger S.A. Paraguay Ciudad del este Click Europe Limited United Kingdom London Combigrama Portugal Portugal Lisbon Craving Comps L.L.C. United States Eatontown Dotson IT Asset Management Corp United States Dallas Erregame S.p.A. Italy Milano FON4AB UNIPESSOAL LDA Portugal Lisbon Galactica Aliança SA Spain Valencia GEETEX PTE LTD Singapore singapore Global Resource Trading Sh.p.k Albania TIRANE GLOBAX Sp. z o.o. Sp. K. Poland Poznań Gsm Creative Solutions sp. z o.o. Poland Cracow HK HUI BAI ZHOU ELECTRONICS CO., LIMITED China Hong Kong Hong Kong Cooline technology Limitd China Hong Kong INFO TECH France Paris Intrade d.o.o. Slovenia Maribor Jimpower Trading Ltd China Hong Kong Krishna Wireless United States Doral KROWN MOBILES TRADING LLC United Arab Emirates Dubai Lucky Srl Italy Milan Mobiparts SRL Romania Constanta NET WIRELESS INC United States New York P.C.Distribution SPA Italy Napoli Pantheon Distribution GmbH Austria Biedermannsdorf Rainbow International Distribution Romania Bucharest RIBA MUNDO TECNOLOGIA SL. Spain Valencia RMT SPA Italy Roma RS GLOBAL LTD United Kingdom London SELTE SPA Italy MILANO SG SPA Italy Milano SGM Socher Inc United States New York SHAANXI HISUN BAUTON ELECTRONIC AND TECHNOLOGY CO. China Shaanxi Shenzhen Ibuygou China shenzhen Shock Distribution Ltd United Kingdom Sheffield Sisu Net AB Sweden Örsundsbro Smart Telecomm LLC United States Scottsdale SMARTCOM DISTRIBUTION S.R.O. Czech Republic Praha SPACO, S.A. Spain Madrid SPK Telecom FZCO United Arab Emirates Dubai T W International General Trading L.L.C. United Arab Emirates Dubai TECH DREAM D.O.O. Croatia Zabreb TELPUR SRL Romania Bucuresti Turan Trade Slovakia Bratislava WOWO Distribution Limited China HK XTG S.A. Poland Wroclaw IT AC Electronic Limited China Hong Kon ADESIFLAVA PRIVATE LIMITED ( China Hong Kong AT7 GmbH Germany Wuppertal BOMAX SRL Italy Milan Challenger S.A. Paraguay Ciudad del este Combigrama Portugal Portugal Lisbon Craving Comps L.L.C. United States Eatontown FON4AB UNIPESSOAL LDA Portugal Lisbon GEETEX PTE LTD Singapore singapore Gsm Creative Solutions sp. z o.o. Poland Cracow INFO TECH France Paris Jimpower Trading Ltd China Hong Kong Krishna Wireless United States Doral Lucky Srl Italy Milan NET WIRELESS INC United States New York P.C.Distribution SPA Italy Napoli Pantheon Distribution GmbH Austria Biedermannsdorf RIBA MUNDO TECNOLOGIA SL. Spain Valencia RMT SPA Italy Roma SGM Socher Inc United States New York Smart Telecomm LLC United States Scottsdale Triple J'S Hong Kong Limited China Hong Kong Turan Trade Slovakia Bratislava XTG S.A. Poland Wroclaw Service 365 Days Freight United Arab Emirates Dubai AIR EXPRESS POLAND Sp. z o.o. Poland Wroclaw BG company Bulgaria Sofia Captains Freight Services HK LTD China Hong Kong Captains Freight Services USA United States Miami FL DREAM CARGO SERVICES SRL Romania BUCHAREST Interken Freighters (UK) Ltd United Kingdom Feltham MASA LOGISTICS FZCO United Arab Emirates Dubai MIT MEDIA Poland Warszawa NewbridgeFX United Kingdom London Qualilog s.r.o. Czech Republic Praha VELARA TRAVEL United States Boston 34. Emotional Marketing_ What It Is and How It Works_1 part 1 Emotional Marketing: What It Is and How It Works  Ever heard of emotional marketing? Yet it is a 'science' that is gaining ground in commerce of all kinds, as it refines sales techniques by leveraging emotions. 'Even the most determined of consumers is misled and devoured by irrationality at the time of purchase, becoming predictably irrational,' wrote Dan Ariely, a professional behavioral economist and University Professor of Psychology. In fact, it has been estimated that over 90% of purchases take place under the emotional pressure and not under the rational one. Although we like to think otherwise. Why so? 'The essential difference between emotion and reason is that emotion leads to action, reason to draw conclusions'. Word of Donald Calne, Canadian neurologist, now over eighty and author of a beautiful book on human reason and behavior. Emotional marketing and neuroscience: where emotion reigns supreme The first to talk about emotional marketing was Bernd H. Schmitt, a professor of international business at Columbia University. A new approach to the consumer, therefore, given that emotional marketing must give 'a memorable experience that the customer must experience, one that exceeds his expectations'. In other words, marketing must be able not only to anticipate the consumer's unconscious desires, but also to satisfy them. Neuroscience has found that emotions play a vital role in decision making. As fundamental as the rational system, which, however, is slower in perfecting a decision, given that it is conscious and controlled and does not move on the emotional wave. Hence, catching a potential buyer by leveraging emotions is the task of emotional marketing. Many purchases occur on impulse, others less so, but it has now been established that the emotions in the purchasing decision-making process do matter. The password, therefore, becomes: to generate emotional triggers through the advertising words. Emotional marketing examples of emotional triggers What are emotional triggers and how are they used by marketers in contemporary advertising strategies? At least a dozen of them have been identified and they rely on deep, not very rational emotions: • Fear • Confidence • The sense of belonging • The sense of guilt • Instant gratification • Lack of time (which goes hand in hand with the previous one) • The desire for competition • The desire to be trendy / to be fashionable • The desire to be a leader • The value (for example of the product and of the money, an emotional trigger better known with the formula 'satisfied or reimbursed'). These emotional triggers, in the composition of an advertisement, are activated by the so-called trigger words. Without getting too technical: the difference between the right word and the almost right word is determined by the level of emotional identification that word requires. So, to sell more, just rely on the right words. And, above all, to emotions. Power words sell more The words you use on your Company’s site or to establish your communication style can have an immense effect on potential customers. This is why we call them powerful words. Words can hurt but they can also heal. In marketing, the right words increase sales. The right words can turn leads into customers in seconds. They call those “power words” because they sell. Let’s see the most used (and powerful) words used in the pandemic year 2020: 1. You - Write as if you are talking to the customer, not yourself. 2. Why - Give customers a reason why they should do something. 3. Free - We all like free stuff, right? 4. Value - This implies that customers feel they are getting something, rather than losing something (ie money, a feeling you get when you mention words like 'cost' or 'price'). 5. Guaranteed - Give customers guarantees to minimize risk perception, so they think they have everything to gain and nothing to lose. 6. Fantastic - Some clients respond very well to things that appear to be amazing. 7. Easy - Make it easy for customers to take the next step in the buying process and let them know how much easier their life would be with your product or service. 8. Discover - This implies that there is something new and unknown to the customer, something that brings enormous benefits. 9. Act now - Motivate an immediate response with a limited time offer. 10. All inclusive / all you need - This dictates that your product or service is all that customers will need to purchase in order to achieve their goal. 11. Never - Highlight a “negative benefit” such as “Never worry again” “No more overspending”. 12. New - Your product or service is at the forefront of its sector. 13. Save - The most powerful word to bring to mind a money or time saving. 14. Proven - Remind customers that the benefits of your product, service or business are proven. 15. Safe and effective - Minimizes the perception of risk to health and to one's wallet. 16. Powerful - Let customers know that your business, product or service is strong. 17. Real / Guaranteed Results - Your customers want results, after all. 18. Secret - Not everyone is successful and there are secrets to success. Let your customers know that you can reveal these secrets. 19. ‘The’ - The article implies that your solution is the final one. Notice the difference between these two phrases: '3 solutions for successful marketing' / 'The 3 solutions for successful marketing.' 20. Immediate. Immediate access or download are more attractive than waiting. 21. How - Start with a solution to keep customers reading. 22. Elite - Your customers are the best in the world. Invite new people to join a coveted club. 23. Premium - The word premium helps identify high quality. 24. Because of - If the marketing literature supports your product, transitional phrases like “because of”, “therefore,” and “therefore” can help reinforce the buying logic. 25. More - Do you offer more than the competition? Let your customers know and can choose the best deal. 26. Bargain - Customers want a great deal, remember? 27. No Obligations - Create a situation where your customers always win. 28. 100% Money Back Guarantee - Again, no risk. 29. Huge - It is difficult to resist a big discount or an exceptional offer. 30. Wealth - If you are selling money-related products and services, wealth is an attractive word for customers. 35. GRT Advertising 1 36-37. Emotional Marketing_ What It Is and How It Works_3 part 2 38-39. Handelot 2021 Best Wishes from Partners _2 Dunamis International Co., Ltd. Alvin Lui You’re welcome Dima! We also appreciate your support all the time. it’s a difficult year but thankfully the demand of electronics increased. and it's also happy to hear that Handelot has also grown this year! congrats! Yes, we are also looking for the day that we can meet face to face after the COVID-19 pandemic. Central point Europe s.r.o. Lennaert Akkermans Hi Dima, thanks for your message:) it makes us very proud. We are always striving for the best:) And i'm happy to hear that Handelot is also still growing and growing, you guys deserved it for sure as best platform around!! And meeting face to face is always good, when its possible we are always in for that SMARTCOM DISTRIBUTION S.R.O. Konstantin Seregin Здравствуйте, Дмитрий! И я благодарю Вас за помощь в бизнесе, которая была действительно ощутима. Со своей стороны хочу Вам пожелать дальнейшего устойчивого роста и новых свершений. Galactica Aliança SA Volodymyr Lukashak Ти мене зараз розчулиш!!! Дуже гарний текст. Молодці! Я також радий, що працюю з вами. Та особисто з тобою! 40-43. Brand and psychology_ tell me what color your business is and I'll tell you who you are_4 44. Ps5 Xmas Mind trick_3 part 1 Ps5 Xmas Mind ‘trick’: what happened? The new generation of consoles will arrive on time, precisely in November 2020… at least, that was the deal with the customers. Considering all the problems that have arisen this year following the coronavirus epidemic, it seems almost a miracle that Xbox Series X and PS5 arrive all over the world (almost) simultaneously. Well, in fact it seems that this is not the case. PS5 no longer comes out at the end of 2020 in many countries, according to a report. After all... everyone expected to spend Christmas unwrapping the most awaited gift... and many were disappointed by the fact that, having announced it, Sony's was a real Christmas joke! Countries affected We are speaking precisely of Southeast Asian nations. With the sole exception of Singapore, multiple sites dedicated to that part of the world have removed the word 'Holiday 2020' from the official site. Mp1st has verified that in Indonesia, Malaysia, Philippines, Thailand and Vietnam this time indication is no longer present. In Singapore, however, pre-orders are active. It would therefore seem that Sony Interactive Entertainment has decided to limit the distribution of PS5 to one part of the world. In fact, while we were writing the article Sony has released an official statement: ‘We can confirm that PS5 will also be available in Indonesia, Malaysia, Philippines, Thailand and Vietnam and that we are currently in preparation for the launch. SIES will make an announcement regarding the release date and price when it is ready.’ Still, very generic words that do not solve the doubt. The reason behind the delay If so, however, what could the most probable reasons be? Clearly a small amount of PS5 stock could be the main reason for the distribution limitation. Sony, having to prioritize itself, may have decided to cut a part of the world from the D1 release. Europe has already been 'delayed' by weeks, probably to simplify logistics. Why Southeast Asia in particular? We are talking about an area of ​​the world with a lower purchasing power and above all we are talking about states in which mobile gaming is the master: computers and, in particular, consoles are not a priority for the general public in the south- East asia. When will PS5 be back? Sales of the next generation console have gone so well that they have led to the PS5 being out of stock within minutes of opening orders. Having now passed both Christmas and the official release on November 19, many are wondering how to buy PlayStation 5 and in which shop or online store to find availability. The answer to this question is not simple and a lot depends on the supplies that Sony will send to specialized stores between now and the end of the year, with a second trance recently concluded for some stores that have immediately sold out. Here is the current picture regarding the availability of PlayStation 5 in Europe. The current situation regarding the availability of PS5 in Europe is the following: no specialized shop (such as Mediaworld and many others) has in-store or online availability for PS5 (as well as GameStop, which offers a Trade In offer Very advantageous). Same thing for Amazon or eBay: the latter presents the console for sale at a higher price than the market average (due to the touting operated by some PS5 buyers on day one). The major seller companies have surprisingly announced new stocks for PlayStation 5 available online but the pre-orders quickly sold out. Mediaworld, which does not seem to be able to guarantee new availability in the short term, and Amazon (which often resells some stocks from the warehouses of large chains) are currently lacking. Everything is silent on the GameStop front. For the moment, nothing to do: PlayStation 5 will not be available in the next few days, not even in the store (as widely confirmed by Sony itself through an official communication intended for the Italian market). The latter clause, however, seems to vary depending on the store, with several users claiming to have purchased it after leaving their name at the trusted store. PlayStation 5: how to know when it will be available To find out how and when PS5 will be available again, you can rely on the availability notification on the official portals of the aforementioned large chains: by subscribing to the newsletter by entering your email address in the system, you can receive a quick notification on actual availability. Amazon does not make the product sheet available at the moment: if it should reappear it would clearly indicate the return to availability of the online console. Another alternative, as we have underlined, is to contact your point of sale directly, asking to be informed (or reserving a booking deposit) as soon as the new stocks are available. 45. Newbridge FX_1 46-47. Ps5 Xmas Mind trick_3 part 2 48-49. SB technology 50-52. Between Smartworking and Workaholism syndrome_3 Between Smartworking and Workaholism syndrome: what are the most recurrent symptoms? Before the Coronavirus emergency, there were lesser workers from home… and now we can see a completely changed scenario with the pandemic. For example, about 570 thousand people working from home in Italy, corresponding to 2% of employees, compared to 20.2% in the United Kingdom, 16.6% in France and 8.6% in the Germany. It was an unprecedented situation, which 'forced' most of the workers to readjust their lifestyle and work, sometimes with positive implications. In fact, working from home has resulted in a number of advantages for both the company and the employees, concretely translated into fewer days of absence, lower costs, greater compliance with deadlines and greater efficiency at work. Other consequences, no less important, concerned the possibility for workers to spend more time with their families, eat healthier and exercise. Situation that, at least apparently, seems to underline a better level of general satisfaction. A new plan for a new work life However, to have a clear and comprehensive picture of the situation, it is also necessary to analyze the other side of the coin. In fact, some recent research has highlighted how the lockdown period that forced us to leave our usual workstation was not all plain sailing. The analyzes revealed that this new type of work tends to decrease the physical and psychological space between private and working life, making the worker hyper-connected (and not only for the use of digital platforms such as Zoom, Microsoft Teams, Google Meet and Others). This can have positive effects (in terms of mobility, productivity and multitasking), but it also makes the negativities related to the increase in work-related stress and associated pathologies become more evident. Some interviews carried out in several European countries with samples of workers showed that many of these: • Have worked at least an extra hour a day: that is, about 20 hours (almost 3 days) more per month; • Have started the days in advance to finish them later, going beyond the canonical 8 hours; • They felt compelled to respond faster and be available online longer than normal. • Again and more generally, they have felt more anxious and stressed about their job than before; • Had a hard time pulling the plug at the end of the day. These are all signs that show how you can run the risk of developing a Workaholism syndrome. The term was coined by Oates as a union of the words 'work' and 'alcoholism' and refers to people whose need for work has become so strong that it can be a danger to their health, Personal happiness, interpersonal relationships and social functioning. Although the syndrome is also defined as 'work addiction' (literally 'work addiction'), it differs from classic behavioral addictions, since it does not refer, as for the use of substances, to the use of an external agent to obtain direct of instant satisfaction, but rather to an activity that requires an effort aimed at producing a job or a service, for which remuneration is expected. The most common symptoms in Workaholism are: • Excessive time voluntarily and consciously dedicated to work (more than 12 hours a day, including weekends and holidays) not due to economic needs or work demands; • Obsessive thoughts and worries related to work (deadlines, appointments, fear of losing your job); • A few hours dedicated to night sleep with consequent irritability, weight gain, psychophysical disorders; • Emotional impoverishment, mood swings and easy irritability; • Withdrawal symptoms in the absence of work (anxiety and panic); • Abuse of stimulants such as caffeine. The cultural weight It is interesting to note that beyond the individual differences that contribute to defining a workaholic worker identikit, there are also cultural aspects. In fact, in the “Society of the Net”, which has built the culture of connection, work can follow the human resource in any place. Technology, therefore, becomes a means that (with) links to the office. In recent decades, technology has made Workaholism more prevalent than ever. This also happens because, culturally, being 'busy' is a badge of honor. We can therefore understand how this phenomenon, albeit highlighted by an emergency situation, is not linked only to the way we work: we live in the age of 24/7, that is, we are vigilant and in an 'always on '24 days a day and 7 days a week. This problem is still largely unknown on the European territory, although in other countries the phenomenon has been widespread for several decades. In Japan, for example, years of studies have led to identify the phenomenon with the name of 'Karōshi' (death from overwork): it is widespread and causes deaths as a result of cardiac and ischemic infarcts, due to excessive hours of work and To stressful working conditions. It is clear that the digital age and the characteristics and methods of work today entail 'new' risks for the worker, even more so in this moment where problems related to these risks are developing and it seems that many realities are resorting to a “hybrid” working mode (making the necessary precautions for a new lockdown): half work at home, half in the office. In conclusion, working from home seems like an excellent strategy for dealing with a crisis of any kind (from pandemic to economic crisis) by facilitating the company, but also the worker. However, we must not forget to support and pay due attention to job 'vulnerabilities'. 53. Teksmart- Open Partnerships 54-55. Xbox Series X and S_2 Xbox Series X | S: Licensing and study failures limit backwards compatibility According to Jason Ronald, Xbox Director of Program Management, the backward compatibility of the Xbox Series X | S could see the catalog of compatible games increase. The biggest obstacle that Microsoft has faced, however, is not of a technical nature, but linked to the problems that the Redmond giant is having with licenses, bureaucracy or the failure of the original studies. In an interview with Inverse, Xbox's Director of Program Management spoke clearly about the challenges his team faced. Challenges that involve fighting an invisible but very powerful enemy: bureaucracy. After explaining the Xbox Series X and S backward compatibility tests, Ronald explained that backward compatibility is a long-standing project. 'We've been working on Xbox Series X / S since 2016. Before we even physically got the machines, we analyzed the performance of existing games and ran them on a next-generation chip simulator. This allowed us to identify potential problems in the chip before it was even manufactured, 'explained Ronald. 'With each new version of the chip, we ran tests to make sure the games kept running. So we looked at how to improve some of these titles - techniques like Auto HDR come from this desire. ' 'Over the past year we have been running tests, which can take anywhere from 16 to 24 hours for a single game. We had an army of testers, around 500, who reviewed the games in order of priority. If they found any problems, our backwards compatibility team would have fixed it, without any intervention from the original developers. It is up to us to make sure these games continue to work. ' So what's stopping having new games on the Xbox Series X | S? Some of the challenges are technical, but most of the time it is licensing. In some cases, the developer or publisher no longer exists. Even being able to track down the one who can give its approval can be very, very difficult. Moreover, due to the health crisis that the planet is going through, the replacement of stock by video game companies will be a constant during the coming months. This issue especially affects Microsoft, which already predicts a future with a shortage of its new consoles. During the Jefferies Interactive Entertainment conference, Xbox CFO Tim Stuart made several statements about the company's intent on Bethesda titles. Now, regarding the replacement of Xbox Series X and Xbox Series S, Stuart has assured that the Company will continue to see supply shortages as we enter the post-Christmas quarter. 'Our entire supply chain continues at full throttle heading into the months leading up to summer. That is where the supply will begin to meet the demand, 'the manager predicted. It is not the first time that Xbox has spoken about this problem. Liz Hamren, head of Xbox platforms and experiences, acknowledged the aforementioned console shortage and encouraged customers to look to 'their local retailers for more details on availability in their market'. Phil Spencer addressed this issue in a recent interview and in his opinion, the winner against PS5 during these months will be determined by the one with the highest supply capacity, above demand. The truth is that the Sony console suffers from a similar situation, so if you have not yet obtained a unit in reserve, our buying guide will be useful to help you in the process. 56-58. Covid, billionaires getting richer with the pandemic. Here's how they make their money-3 59. Price per Magazine 1 60-61. Oldhand- On Brexit and 2020_2 2020 A Year to Forget and a Year to Remember Happy New Year to you all… especially the Handelot Times readers scattered around the globe. 2020 was indeed a very strange year. Whilst Covid-19 reaped havoc over the entire globe, we saw entire industries destroyed and, at the same time, other industries vastly prosper out of the emergence of the Covid-19 Pandemic. In times like these there are always winners. And where there are winners, there will always be losers, both in businesses and life in general. Considering not just the loss of business but also the vast loss of lives, it’s very sad that we have to look back on the last year and make those observations, but we have to accept that our lives are far from being perfect. Our system is not perfect, and neither we are. We have to accept it and adapt to it with a positive mental aptitude. We have to change with it, and we have to retain hope and faith within ourselves and our fellow men. I would say that the technology business is and will be a certain winner from extraordinary year of 2020. In fact, a good trader has already acquired the skillsets to learn quickly and adapt to a given scenario or situation, so no doubt our sector will have that edge, given the global circumstances. Understand, Accept and Adapt is a necessary process for personal development. With the emergence and worldwide distribution of the Covid-19 vaccine there is hope that within the next few years we will be able to put the Covid-19 Pandemic behind us and slowly get back to a different kind of normality. We also need to remember that our past history is necessary for us to understand our future direction. How do we know what is good if we don’t understand what is bad? How can we experience pleasure if we don’t understand pain? Although we may not think this at the time we are enduring pain, it is absolutely necessary for us to experience both pain and pleasure and accept them as measures of our ability to grow. The Pandemic is not over yet and this year will be a tough one for the world. But we can see the light at the end of the tunnel. Science has once again given us hope for the future in the form of a vaccine which should render this Pandemic extinct and remembered as a moment in our history books over the next few years. Web based retail businesses, applications, logistical companies, communication and media technologies are all growth areas we have seen rocket in 2020. Those were the winners of the Pandemic. Although bearing no comparison to the controversy and effects that the Covid-19 Pandemic has caused the world in 2020, Brexit has also taken its place in the history books by becoming a very real scenario in 2021. People voted, so that the UK officially left the EU on January 1st, 2021. Personally, I believe this to be a mistake made by the British electorate, nevertheless it transpired after many years of controversy. In the EU trading world, the UK is now viewed as a country outside of EU boundaries, although not outside of its trade agreement with the EU. In fact, any transactions done between the EU and the UK will no longer be viewed as an intra community transaction, and whenever goods will enter its territory VAT will have to be paid or accounted for on both sides of the English Channel. VAT is payable on entry into the UK from the EU, and viceversa. In the UK it can be deferred, but that’s yet another process that a trader will have to apply for and set up. Litigation and legislation have once again entered a trader’s prospective, delaying - or even worse inhibiting - the transactions taking place due to time restrictions along with cash flow issues. At this point I see very little positive attributes that Brexit will have from a trade perspective or a from a trader’s position, neither EU nor UK. It seems that the UK have a desire to build different types of trading relationships worldwide. And even if the reality is that countries and continents can trade directly with their immediate neighbours, due to logistics, and although the thought of stepping outside of that arena may sound romantic, even profitable, the reality is somewhat different in practice. All things considered, it is likely that Brexit will shift the balance of trade in a positive direction into the EU and away from the UK. The EU has been far stronger, with an estimated 500m inhabitants opposed to the UK, estimated 70M. If this occurs over the next few years, then once again we will see winners and losers, a shift in the dynamics of commercial enterprise. 2020 has been a memorable year, and not all for the right reasons. We are entering 2021 with the hope that we can defeat the Pandemic and carry on with our businesses in the manner we are accustomed to. The world will never be the same but, if we seriously think about it as we grow older, it never is. Everything is constantly subjected to change. We just have to learn how to adapt and change in a positive manner. I wish all and their families a Happy New Year and a prosperous 2021. Keep The Faith The Old Hand 62-63. Two scenarios for the world economy in the next 18 months-2 9. Two scenarios for the world economy in the next 18 months The recent spate of new Covid-19 cases in the US and China has triggered corrections in stock markets around the world, ending the optimistic mood of the past months. The favorable winds have not entirely disappeared, but the overall picture is more confused. The management company NN Investment Partners (NN IP) has developed two economic scenarios that describe the possible positive and negative aspects of the next 18 months. According to Marco Willner, Head of Investment Strategy at NN Investment Partners, - the future that will materialize will be a cross between the two possible scenarios. Seven unknown factors - two positive and five negative - could act as triggers that can shape the future. These scenarios go beyond the simple assumption that “all is well” and “all is bad”. They take into account the interdependencies of seven factors that could trigger positive and negative outcomes, and help us assess which causalities are actually plausible. Two stories about the future emerge from the interconnection of these unknowns. The optimistic scenario As we already saw the positive and rapid recovery scenario, those signs of recovery in the global economy were proving sustainable. Redundant workers return to the labor market faster than expected. In 2021, the global economy undergoes a rapid turnaround from the unprecedented contraction of 2020. The pandemic is going through a second wave around the world during the autumn, but this is not completely leading to total severe restrictions. In the United States, economic support programs are prolonged and the government maintains fiscal stimulus as needed. In Europe, the implementation of the recovery fund creates confidence that funding is available in an emergency. Overall, returns are generally low and equity markets perform higher despite occasional corrections. The two unknowns that could lead the final result towards the more positive scenario are the monetary stimuli of central banks and the policies of governments in terms of fiscal stimulus and blocking measures. Actions must be evaluated in terms of size, timing and effectiveness. The pessimistic scenario In a negative scenario of great stagnation, the recovery of the labor market is disappointing, leaving consumers frustrated and without purchasing power. Industries hardest hit by the pandemic have run out of cash and many businesses have filed for bankruptcy or slashed their businesses. Doubts arise about the effectiveness of monetary and fiscal stimulus programs and their value. The new aid programs are not living up to expectations, making the recovery even slower and more disconnected. In this scenario, high-level sovereign rates remain low while riskier segments' spreads soar. Equity markets on the whole are fluctuating and ending at lower levels. Five negative factors could push the result towards this scenario of great stagnation. First, the pandemic has already emerged in a second wave. From an investor perspective, a key factor will be whether or not a nationwide lockdown is needed in major economies. Second, the surge in public and corporate debt increases the likelihood of a debt crisis. Countries are more vulnerable if they do not have control over their monetary policy or if they are heavily dependent on foreign investors. For now, the expected EU Recovery Fund and ample liquidity in global markets have calmed investors on both fronts. Third, a new geopolitical order could lead to de-globalization. The pandemic has led to the closure of borders, the collapse of international travel, the disruption of global supply chains and the escalation of the China-US trade conflict. The risk is that trade and the mobility of people may still be affected at the end of this crisis. The fourth unknown is whether the current recovery will be able to bring the global economy back to pre-Covid growth levels or whether there will be a lasting decline in economic activity. Possible triggers are bankruptcies, long-term unemployment and negative changes in consumer behavior. The fifth risk is that the financial markets will fall back into the crisis mode that prevailed in mid-March. Events have then shown that central banks must provide enough liquidity to remove any doubt in the minds of investors. They will need to be ready to help the banking sector if NPLs suddenly spike. The recent second waves of Covid-19 in the United States and China - but also in Europe - have forced the markets into a risk-off mode. Market sentiment in the coming weeks will likely depend on the containment of the pandemic and the future pace of the economic recovery. Fiscal and monetary policy will remain supportive, even if the scope of the new stimulus is limited. And what do you think will happen? Are you more pessimistic or optimistic? 64. Top Products Top Manufacturer Top Brands Top Models_1
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