The handelot times November 2017 #4 Zempire Cyprus Special 8-9 Najib’s Corner Future Ready 20-21 The Old Hands Blog 16-17 2 THE HANDELOT TIMES- the online Newsletter November 2017 The tech industry is changing quickly and we want to keep you up to date with the latest news. We are developing ourselves by opening up to new innovations in IT. We are growing and keeping a reliable source of B2B information from all over the world. With The Handelot Times, we will bring you more information about market trends, share cutting-edge ideas, and bring our world together with yours. The handelot Times: Design: Adam Mieloszynski Copywriter: Brendan James Copywriter: handelot ambassador Kazi Najib Ashraf Copywriter: The Old Hand Associates of the organisation: Taha Tuzuner - Business Consultant
 Dima Malovanyi - Business Consultant 
Alicja Lipka - Business Consultant
 Omar Benabdellah - Business Consultant Koushik Deka– Business Consultant
 Jon Rodriguez - Business Consultant
 Iryna Mats – Administrative Manager Katarzyna Mroczkowska – Customer Service Supervisor Julita Lech - Customer Service
 Elzbieta Kajdzik - Customer Service
 Basak Senturk – Customer Service 
Afiana Yuliasari - Customer Service 
Daria Tymofeieva- Customer Service 
Agnieszka Pulawska – CFO Valentyn Petruchek – Head of Development Cesar Gonzalez Patryk Skowron Advertising: For quotations please email times@handelot.com or call us at +48717152600. 3 1. Cover 2. Intro 3. Index 4. Corporate News 5. Defining Beauty 6. Digital Smile 7. Central Point Europe 8-9. The Zempire Event 2017 sponsored by handelot 10. Handelot Pictures IFA 2017 11. The Komsa Event 12. The Orange Alternative 13. Apple Needs Samsung 14-15. Handelot Glossary Part 1 16-17 TIP TAP, TIP TAP by The Old Hand 18-19. VIP Gold members 20-23. Najib's Corner Ali H Rawat, CEO of H M Rawat Group 24. CTIA- How did it go so wrong 25. Cebit 2018- Rebranding 26. Glo Marketing- The LCD Screens Specialist 27. New Games November & December 28-29. THE CHALLENGERS KEEP COMING 30. Best movers on handelot.com 31. Pricelist handelot 32. H-O-T Phone GmbH 33. Logistics and Services on handelot 34-35. Best Places to do business holidays- Doral 36. Rational FX 37. H-Asia official meizu distributor 38-39. AT LONG LAST, THE NEW IPHONES! 40. Mark 41. Offices 42. handelot page ((( UWAGA znaczek z naszym logiem i poziomym napisem jak we wczesniejszych wydaniach )))) 43. XTG 44. Last Page 4 At Oculus Connect 4, Facebook previewed 3D posts, a new type of News Feed post where users can grab, spin and interact with 3D objects. They will also soon allow augmented reality objects recorded with Facebook Camera to be shared. In further augmented reality news, San Francisco-based Omnyway has raised $12.75 million in Series A funding to further develop a bond between advertising and commerce, helping retailers stay connected to consumers through their mobile phone during the in-store shopping process. 3DMark shares benchmark test results that debunk claims that Apple makes old devices slower with every subsequent iOS update. Rather, performance remains steady over time. Thomas Gerlach and Patrick Kilper joined the TelePart Management Board on the 5th of October 2017 Telepart expanded his management Board! Comprising CEO Hans-Jürgen Kenntner and Oliver Klein, has been expanded to include the managing directors Thomas Gerlach and Patrick Kilper. Reports from a few iPhone 8 and iPhone 8 Plus buyers have suggested there could be an issue with the battery inside some of the devices swelling, causing the case of Apple’s new iPhone to split open and expose the smartphone’s internals. Citing excellent video performance, great color and scene reproduction, incredibly fast and accurate autofocus, and good artificial background blur, DxOMark calls the Google Pixel 2 camera “the best smartphone camera we’ve ever tested.” According to tech market research firm Counterpoint, half of smartphone users spend more than 5 hours a day on their mobile devices, with 26% of all owners spending more than 7 hours. Adriana Melniciuc and Alexandru Variciuc are not working in Hellsmart Romania anymore. Samsung Electronics' CEO Kwon Oh-hyun has revealed his plans to step down from all his current roles and responsibilities next year in March, in a letter sent to company employees. Citing 'unprecedented crisis' facing the company, the letter says it's time for the company to move ahead under a young leadership. Oppo, one of the top smartphone brands in Asia, has released the newest edition in its F3 series, the Lite. It boasts a 16MP front-facing camera, a 5.2” screen with HD resolution and a Snapdragon 435 chipset 3GB of RAM, and 32GB of storage with a microSD enabling up to 256GB more. Jorge Lara and Valeria Medina are not working anymore in Virtual Zone Miami. While there have been strong indications that the Nokia 8 is headed to the United States, sadly, HMD has now confirmed that won't be the case. The company has made it clear that the device won't be launched in the US at all. Maxico Sp. z o.o. closed down. 5. Defining beauty As Confucius put it over a millennia ago, everything has beauty, but not everyone sees it. Surely enough, all of you dealing with used and refurbished electronics have faced problems considering the grading – or the “beauty” of which I speak – of products have thought something similar at some point. Both the variety of grading systems and the difficulty of clearly defining the value of smartphone inventories lead to frequent confusion when not discussion between otherwise reliable partners. These are not easy problems to solve. First, when it comes to the variety of measure systems in play in the current daym there is no magic. We must come together to accept a fixed grading standard. Easy to say, but to change the modus operandi and vocabulary of hundreds of companies and thousands of professionals will require time and determination from all of us given that today, virtually each company is using its own grading system to describe their own inventories. Secondly, we need to come up with a metric that is capable of conveying the real status of the devices without blind spots that can avoid confusion. It also needs to be a simple and intuitive system in order to catch on in the industry. This is not a simple task as one might think; the issue here is that when describing a device in perfect condition (for purposes of this argument, let’s call it an “A”) is quite simple, the device is operating in top order with now marks or blemishes on its surface. Conversely, a low grade on a device (perhaps a “D”) would denote that the device is to be used mostly for parts or recycling. The problems come when attempting to give a grade to any device that falls between these two extremes. To illustrate this, we decided to make a practical case and ask some of our partners about a specific case of a mobile phone in which the screen is unblemished, light scratches on the cover, and home button has visible wear. How should this phone be graded when most people do not even agree on what the definition of “light scratches” is, let alone how to decide on a grade when taking into consideration deterioration of the home button in tandem? We asked five people and only two of them agreed on a common meaning. How about if the screen has minor damage while the home button and screen are untouched, but the camera is seriously damaged? When we asked five people about this situation, none could agree on how to classify it. With the lack of a standardized grading system most companies make arbitrary evaluations of devices, it is pretty hard to properly classify smartphone stocks. We are currently working on a new, easy and comprehensive classification system that can be used across the industry. This is still a work in progress and we want to engage with as many of you as possible to make it as widely accepted as possible. Soon, the Handelot Times will able to share our ideas with you. If you have input or insight toward designing this new system, feel free to drop us a line at rasheda@handelot.com Author: Cesar Gonzalez, handelot.com 6. Company name: Digital Smile S.R.O First name: Robert Surname: Ignacz Email: trade3@digitalsmile.sk Mobile phone: +421 903 286 568 Landline phone: +421 903 286 568 Fax number: +421 903 286 568 Whatsapp: +421 903 286 568 Skype: trade3_21 BB Pin: Website: http://www.digitalsmile.sk Webshop: Address: Dunajska 8 City: Bratislava Country: Slovakia - Slovensko Postal Code: 81108 Region: Eastern Europe 7 Company name: Central point Europe s.r.o. First name: Barbora Akkermans Labudova/ Surname: Michael Durana Email: barbora@centralpointeurope.com Mobile phone: +421907206079 / +421948054600 Landline phone: +421907206079 / +421948054600 Fax number: +421907206079 Whatsapp: Skype: barbora.labudova / centralpointeurope BB Pin: Website: http://centralpointeurope.com/ Webshop: Address: Obchodna 18 street City: Pezinok Country: Slovakia - Slovensko Postal Code: 90201 Region: Eastern Europe 8- “Partners in Excellence” is one of the biggest electronics networking conventions to have ever taken place in Cyprus and is organised by Z Empire Investments, a sister company of G&S Vision Ltd. G&S Vision is one of the largest IT specialist distributors in Cyprus and Europe, representing brands like Apple, Samsung, HP, Lenovo, Sony and many more. Our love for our beautiful island is what pushed us to hold this ground breaking convention here which would also raise awareness of the beauty and elegance of Cyprus to some of the most important people of the electronics industry. Our network and expected attendees consist of over 250 corporate level executives representing the biggest companies in the electronics industry (including new manufacturers) totalling approximately €190 billion in turnover between them. We have exclusively booked a 5 star resort in Limassol, Cyprus for our esteem delegates and sponsors for a 3 day networking event that will create some serious connections and create new business opportunities that will assure a great return on investment. Our networking convention will be held on the 13th - 16th of November, 2017. By inviting only the key decision makers of each company we ensure the meetings will be 100% constructive. The most important fact of the convention is the follow up procedure our team will provide after the event finishes, making sure that all attendees got something out of it, apart from the fun. Z Empire is aiming to make this convention a yearly one stop event and not only a one- off thing, therefore our team is striving for perfection as always and paying attention to the smallest details ensuring the smoothness of the event in all aspects. Z Empire Investments and G&S Vision Ltd. dedicated in building long term relations with their partners, invite you to one of the best destinations in the world to offer you an outstanding opportunity to showcase your company and network with industry leaders through a dynamic environment and program that will assure a great return on investment. “Partners In Excellence” also promises to provide the insights on investment opportunities that will take your business to the next level. Discover investment opportunities, identify potential new clients and partners, uncover ideas, spark inspiration and achieve growth at an amazing 3 day event and have an experience to remember at a stunning location. 10. handelot pictures IFA 2017 Komsa More than distribution On the 6th of October, we had a great opportunity to participate in the first ever conference held by Komsa Poland entitled “Create Your Future With Us”. Komsa suppliers and clients from different sectors of sales gathered together to exchange knowledge, experience, and strengthen business relations. It was a great chance to get familiar with the comprehensive product portfolio of all of Komsa’s partners. The conference started with a presentation of Komsa Poland and Komsa Systems. We had a unique occasion to gather all of the board members of Komsa Poland in one place together with the great representation of the Komsa AG. After the presentation, we had time to look around and visit all of the stands, talk with the distributors and products managers, and exchange our views about the current market. The conference was graced with the lecture of a special guest, Jacek Wszolek (Ph. D.. Professor at University of Mining and Metallurgy in Krakow, Faculty of Computer Science, Electronics and Telecommunications Department of Telecommunications). The open nature of the lecture gave all of the participants a chance to join in a panel discussion about the latest telecommunication techniques, led by Dr. Wszolek. Time certainly flew by at this year’s Komsa Conference, and it was a great opportunity to get to know the new giants of the ICT industry and build new relationships with them. -- 11 Meet Komsa Poland Komsa Poland was established in 1999 as a subsidiary of Komsa AG. Its headquarters is located in Hartmannsdorf near Chemnitz in Germany, while Poland’s branch of Komsa has its office and logistics center in Wroclaw. Komsa Poland Group includes the following companies: Komsa offers a broad portfolio of ICT, mobile and fixed network telecommunications products, devices and navigation applications, consumer electronics, and IT and telecommunications solutions. Komsa supplies directly to distribution centers and point-of-sale storage, branded, bundling, projects development. Komsa focuses on the individual conditions of cooperation, tailored to the needs and expectations of the client. At the same time Komsa supports their suppliers to ensure the availability of their products and services on a large scale. 12. THE ORANGE ALTERNATIVE? MOBILE BANKING FOR FRANCE AND AFRICA French telecom provider Orange is rolling out its own mobile banking services this fall. Dubbed “Orange Bank,” the firm is offering checking and savings accounts, as well as issuing Visa debit-credit cards. Aside from being able to open your account at Orange mobile stores (where you don’t even have to have a subscription to their mobile services), transactions and customer service inquiries will be done entirely online. The service launches in early November, after several delays stemming back to the spring. While Orange Bank is primed to be the first such mobile banking service in France, it offers financial services in its Polish market. On top of that, it is following in the footsteps of firms like Revolut and N26, which operate in Britain and Germany, respectively. It will be interesting to see how this rollout unfolds. Banking customers typically stay loyal to their banks unless they have severe problems with them. Knowing this, Orange hopes to attract first-time bankers primarily, hoping to grow to 2 million banking customers. Orange may not be pushing the envelope, but it is lighting a fire under traditional banks. French financial stalwart Société Générale is upping the ante by offering mobile banking in Africa (where Orange already has a mobile banking presence) through its YUP mobile app. Although the bank has branches in 18 different African countries, there is an interesting twist to this story: most people there do not have bank accounts, and the infrastructure for financial transactions is dominated by telecommunications companies. Société Générale is expecting that their app will ramp up cross-border financial transfers. They are experiencing 10% annual growth in Africa, and they feel confident that the new service can break even in three years’ time. The approaches between Orange and Société Générale differ somewhat as well. While Orange will offer an approach more in tune than traditional banks with a mobile-centric lifestyle – it will apparently offer credit and insurance in the future – Société Générale’s YUP app will use a technology called near-sound data transfer, using the audio channels of mobile devices to create electronic signatures which enable secure transactions such as “nano-loans”. In both cases, different aspects of mobile technology have been transforming the way people carry out everyday errands such as banking, and will continue to do so. 13. APPLE NEEDS SAMSUNG. That is to say, Apple needs someone to manufacture in OLED screens on its brand new iPhone X, and Samsung, its biggest smartphone competitor, is the only company that can do it. Most people know Samsung as the company that sells smartphones, TVs, and even refrigerators. However, the strongest part of its business is actually the components it builds for other companies, namely memory chips and displays like the OLED display that's going into the iPhone X. Samsung has the ability to supply products quickly to meet a gargantuan worldwide demand. The name of the game is market share – they of course supply their own devices with these components, but they want everyone else to turn to them too. What’s more, they're investing almost $19 billion on new manufacturing plants in the next four years. In July of this year, Samsung overtook Intel as the world's number one chipmaker, and their dominance in OLED is even more extreme – as of the beginning of 2017, Samsung had over 90% of the OLED market share. When demand for OLED grows like it has with the iPhone, it makes for a conflicting situation; Samsung is the only OLED maker in the world who can handle the demand for new iPhones. As a result, Samsung gets to set the price. EGI Securities estimates that Samsung will charge Apple $120 to $130 for each OLED screen (compared to LCD screens which only cost Apple about 45 to 55 dollars). When Tim Cooks joined Apple in 1998, he was instrumental in overhauling the supply chain, and Apple began outsourcing its production to suppliers (mostly in Asia, who compete for their business) In the case of OLED screens, Apple has no other choice but to go with Samsung. Samsung barely has the capacity to meet Apple’s demand, which is one of the reasons why the iPhone X comes out six weeks later than the iPhone 8. in order to bring its OLED costs down Apple needs for there to be a serious competitor, which is why it's investing 2.7 billion dollars in LG Display (Google has the same idea as it invests 880 million dollars into LG to break the Samsung monopoly) For the near future though it doesn't quite matter – Samsung is likely to be the major beneficiary of Apple's OLED needs at least through 2019, not to mention that they'll also be making a huge number of a series of chips for Apple - and it's one of the strangest relationships in business. Apple and Samsung have been feuding for years ever since 2010 when Samsung was accused of copying the iPhone with the Galaxy S, leading to a seven-year legal war for that has cost Samsung $150 million so far. It seems silly because Apple is still shelling out millions upon millions to its archrival for parts, bolstering Samsung's growth. In its own way, Samsung also needs Apple. The iPhone X is the perfect symbol for the whole messy relationship and it captures how the tech business works at the very highest level – like a dysfunctional marriage. 14-15. Handelot Glossary Part 1 Handelot Glossary Part 1: Transaction A deal is concluded if the involved parties exchange incorporation documents, a purchase order, and a proforma invoice. A purchase order (PO) is a commercial document marking the first official offer issued by a buyer to a seller. It indicates types, quantities, and agreed prices for products or services. A PO is used to control the purchasing of products and services from external suppliers. In other words, it is the confirmation of purchasing certain stocks from a particular supplier. A proforma invoice (PI) outlines how much a certain number of goods or services will cost. Closing a Deal If the supplier is sending a PI, it means they physically possess the goods in question in their stockroom if it is not mentioned otherwise within the document. If the customer is sending the PO, it means he agrees to the terms of the supplier and to take the stock despite and currency and price fluctuations. By law, this is a confirmed contract and a closed transaction. Small Print The PI or PO may consist of “small print,” or additional binding terms for the second party. By not crossing and signing the small print, the buyer is obliged by law to the agreement. In this case, cross, sign and send the document back to the seller. Content of a PI or PO Usually an invoice contains the manufacturer, the model, the quantity, the price, the condition and any other information relevant to the transaction. With new items, it is usually very easy. The stock has a brand new OEM (Original Equipment Manufacturer). With used or refurbished goods it is more complicated. Dealing with those it is better to mention the status of the phone’s individual parts in the invoice (e.g. camera, screen cover, housing). It may appear as follows: APPLE 7 256 IPHONE RED 710,00 Euros What is missing here? The answer is shipment conditions. If they aren’t denoted properly, we don’t know how much it will cost to deliver the stock. The proper way should be: APPLE 7 256 IPHONE RED 710 Euros CIF. EU SPEC Specification: The box, manual and warranty depends on the phone’s specification, which are as follows: Australian Spec – 1-year warranty (850Mhz frequency) Asia Spec- 1-year warranty (usually english box) China Spec- 1-year warranty (chinese characters on the box) Arabic Spec- 1-year warranty (arabic characters on the box) EU Spec- 2-year warranty (depends on the country country of origin) USA Spec- 1-year warranty (850Mhz frequency) Incoterms: CIF, FOB, EXW CIF- Cost, Insurance and Freight (port of destination) FOB- Freight on Board EXW- Ex Works IMPORTANT: What many people don't know is that CIF should only be used for non-containerized sea-freight. For all other modes of transport, it should be replaced with CIP. Generally these terms are used for carriage of goods by sea. The proper air incoterms are: EXW, CIP and DAT. The insurance can deny a pay out if you use the incorrect Incoterms. More details can be found on Wikipedia under “Incoterms 2010”. Entities Manufacturer: An entity responsible for the advertising and sales of a certain brand. Distributors: A company that has a contract with a manufacturer and is responsible for the sales in a certain territory. Broker: A company that is buying and selling stocks without having it physically in stock. Trader: A company that buys physical stocks and resell it once it is in the warehouse. E-tailer: A company that sells products on the Internet. Retailer: A company that sells products to the end customer. End Customer: Consumer who typically buys one item at a time. Communication: Besides the official documentation it is good to have some conversation history. In 2001 people used text messages. In 2005 there was already the MSN messenger. 2007 Skype, 2009 blackberry messenger and 2012 people started to use Whatsapp. Skype and Whatsapp last until today and is the main communication basis between business people in 2017. 16-17. TIP TAP, TIP TAP by The Old Hand TIP TAP, TIP TAP Tip Tap. Tip Tap. I recently walked through the sales offices of a very large distributor of technology, and the only sound I could hear was the sound of tipping and tapping on the keyboards of the desktops. Where was I? A hospital? Maybe a morgue? What was going on? What happened to all the noise, the atmosphere, the excitement, the fear, the elation? It just didn’t exist anymore. It had been replaced by tip tap, tip tap. I fail to reason or understand how any trader or salesman can purchase and sell any product without actually expressing his personality by a face-to-face interactions with customers in far reaches of the globe. WhatsApp, Skype, Text, and email seem to have established themselves as the normal communication methods we use today for not just securing deals, but completing the whole transaction from beginning to end. Now I’m not suggesting that this process doesn’t work, because it does. What I’m saying is, how much better would it be if we just picked up the phone and talk to each other? If we developed a real relationship with your customer based on actual personal communication and shared experience? A few years ago whilst I was working in Ireland, I asked a manufacturer to come out and meet with me in Dublin. He replied by explaining that his company didn’t encourage face-to-face meetings, and he had to jump through hurdles to arrange such a meeting. Although he was able to arrange it, they did not cover all the costs involved, and the budget allocated for such meetings was miniscule. Whilst listening to this, for a split second I thought I had been beamed up by Scottie onto the Starship Enterprise and into a different dimension. This was so alien to my ears – how is it possible to form a successful, ongoing, mutually rewarding business relationship without actually meeting your counterpart? I don’t think we really know anyone until we have spent the evening in the bar with them! A fundamental basis of good sales technique is to firstly sell yourself and then sell the product. Establishing trust is key to completing transactions. The human race is more likely to trade with one another if they like and have met the individual they are trading with. Of course, it will always come down to product and price, but if we have product, price, and relationship, then we have the perfect match to trade, and more importantly to continue trading with them. When I’m having a bad day, the sort of day where I have convinced myself that I will have to start driving a tractor again to feed the family and the whole world has ceased purchasing technology, I will often pick up the phone, just to confirm my confidence in my abilies, and call a total stranger in the business to make a conscious effort to talk about anything other than the business. It could be about the weather, politics, religion, sport, family, just about anything except business. The business end of it will be about 5% of the conversation, normally at the end of the conversation. Often these calls end up being profitable. It’s about eliminating stress and enabling the natural ability inside to dictate the objective. I had a situation a year ago with a new customer where I concluded a whole transaction on WhatsApp from beginning to end without even hearing the voice of the customer. I’m sure you traders out there have been in a similar situation. After tip-tapping away to this guy on WhatsApp for about half an hour, with my thumb feeling very numb and with my eyesight fading rapidly, I asked him if I could call him on a landline, his reply was a blatant “no.” I immediately replied, asking why not. No answer! I called him anyway to be met with silence. “Hello, hello?” I offered. He replied, “Hello, I don’t like to talk on the phone.” “Why not?” I asked as he hung up. I didn’t understand and still don’t. He obviously spoke good English, so language was not an issue. What was that all about? I made the deal, but really! For me, it took the one bit of pleasure away from the job that I thoroughly relish in, and that is to meet and engage with interesting and like-minded people from all over the globe. It’s not all about the loot! A trading floor should be vibrant, full of energy and excitement, people hyped up with the emotions of gains and losses (but not too many losses!). This type of energy is contagious; it spreads like the best kind of bacteria, multiplying in abundance. Whether it happens between two parties or twenty parties, positive energy spreads as does negative energy. Have you ever been stuck in a dark place where no matter what you did, you couldn’t close a deal, only to work harder and harder until you close one deal, and many deals immediately follow? You know what I’m talking about. This is the power of positive energy. We have to engage our tenacity, lift ourselves out of the negativity and enjoy the ride of positivity for as long as we can. In my early days, I would listen to as many conversations from other traders in the office environment as I possibly could. I taught myself to listen to multiple conversations at the same time. I would pick things out from those conversations, a single name or number could change the course of my life due to making that contact mine. Information is power! Power creates profit! And to glean information, we need to communicate with each other in every way we can. We must use all of the god given gifts that we have available to us to maximise our true and individual potential. It is a travesty if we do not. A word to all the company owners out there who want to establish a good trading team around them, if you don’t have the time or inclination to steer, encourage and consistently inspire your traders with positive energy then employ someone with the right skill sets to do it for you. Then you will truly reap what you sow. Don’t destroy your prime assets and investments because of your own insecurities and fears in life. Just because you are a successful businessman does not mean you can walk on water. From arrogance is born ignorance. Keep The Faith The Old Hand Blog: theoldhand.wordpress.com 18-19 MOBILITY PLATFORM: ABC Data S.A. Bluefin Century s.r.o. NEW Cell-Tel MIDDLE EAST LLC Central point Europe s.r.o. Central point Europe s.r.o. NEW Domo Trading Limited Eurostar Global Electronics Ltd GERSIM IMPEX Jupiter Mobile HandelsgmbH Komputronik S.A. LANDOTECH MOBILE SP Z.O.O NOVAPHONE sp. z.o.o S.K Pinot Trading Ltd PPA International AG Q-CONN GmbH SELTE SPA SG SPA Sound Business Tekpoint GmbH XTG sp. z o.o. Yukatel GmbH ZEROTTANTUNO SRL ------------------ INHOME PLATFORM: Domo Trading Limited Intrade d.o.o. Q-CONN GmbH SELTE SPA 20-21. Najibs Corner A romantic retreat for the honeymooners or a secluded poetic holiday spot, Mauritius ignites one’s fantasy of an untouched paradise. The country holds significance in the IOI (Indian Ocean Islands) consisting of Madagascar, Mauritius and Comoros. Little does the world know that the country is also a major trade and distribution hub for the surrounding countries including central Africa. With a robust Democracy and a transparent banking system, the country is a hub for regional trade and is respected by regional and international economies alike. I had an opportunity to speak to Ali H Rawat, CEO of H M Rawat Group, a conglomerate marketing top regional and international brands across the region. A diehard Nokia fan, Ali Rawat has seen the hay days of the brand and has played a significant role in its success in the region and beyond. As a true supporter you can still see him beaming with pride holding the new Nokia 8 and defending it against all critics. H M Rawat Group had been established in 1959 taking its roots after a century old presence and history in Business and Trading activities, 100% own financed entity. Other than Nokia the company also distributes ASUS, Miele as well as Maserati, Aston Martin with other Tier 1 Brands in the pipeline with a clear diversification strategy. Services for Huawei Mobile Devices are also offered as an additional vertical. The company ranked 21st among the top 100 organizations in Mauritius. Here are the excerpts from my discussion with Ali and his journey with Nokia. 1. Please tell something about yourself? I consider myself as a results-driven professional with over 30 years’ experience in business development, cross-functional team leadership, project management, medium/long term vision against immediate gratification and competitive market positioning, delivering positive outcomes with strong and sustainable gains for 100% private & family owned company. I had always been passionate about business as it ran in the family and did well at school. The business is owned equally between my elder brother Ameen, the Group Chairman and myself. 2. What is the region that your company operates in and what is the significance of these markets and the growth prospects. Our focus is the IOI region (Indian ocean islands comprising of Mauritius as base and the Head Quarters plus the regional islands of Reunion, Madagascar, Seychelles, Comoros and Mayotte). It’s a tricky region as each one of these islands countries have different dynamics in terms of language, governing laws and culture. Other region of our activity is Central Africa. We also operate a hub in Dubai since 2004 which has been transformed after the credit crisis as a procurement centre. 3. Elaborate a bit on the history of your association with the Mobile Business. We started with Nokia in the year 1998 and after lengthy negotiations and agreement we placed the 1st order by the end of 1999. Nokia France was responsible for our region at this stage and after a couple of years we were transferred to the Head Office in Finland. We were then transferred to the MEA region in Dubai and eventually to South Africa for a few years and followed to Nigeria in the Lumia days. You can imagine the trauma of managing so many different regional offices but Nokia was a University where learning was a daily routine. We covered the whole gambit of retail, service, distribution, wholesale and reexport. In addition to this the whole 4 P’s of marketing were well covered by our team and the partners. There were times where we had to spend from our pockets but in the end, it was well worth being associated with the Nokia brand. We fought a tough fight towards the end and it was a bitter feeling to have lost the game because of the decisions that were beyond our control. 4. Details of partnership with Nokia and the achievements associated with it. Immediately after signing the distributor agreement we ensured that the technical services arms received a priority over sales. The brand can never succeed if the customers aren’t looked after, a legacy of our family’s business DNA where the customers took precedence over profits. Earlier, we had depended on external partners for the repairs but eventually had set up our own Level 3 repairs facility that repeatedly won awards from Nokia. Our company was awarded the LION status in 2007 and up until the end we retained this honour. With great products and an accompanying service, we were always ahead of the game. We built the Nokia Concept Store in 2004, which was the 1st in the Sub Saharan region. 5. Your take on the success of Nokia for the future. It’s my sincere hope that the company learns from its past mistakes and works with regional distributors as real partners. The brand had been very visible in the past and the same can be replicated today as well. The distributors are the eyes and ears of the company and with a clear transparency there can be a win-win for both. A strong brand communication with a seamless decision making regarding product and features would usher in the lost glory of the brand. The brand equity is still there and it just requires a bit of dusting up to shine back. 6. What in your opinion had been the reason for the failure of Nokia. Complacence to say the least and not having an ear to the market. Unfortunately, the same had been repeated recently with acute product delays with a serious backlog. All this had added up in the past and now with a common platform of “Android”, the customers have a variety of choices to quickly hop on to the next channels. Internal red tape and continuous re organizations effected morale and created political silos that we as outsiders could also see and experience. All this resulted in the slow death of a behemoth that we had loved for a decade. 7. How do you see the emergence of the Nokia brand and the future? Repeated communication of the Nokia brand association with Android is a must as customers still carry the memories of the failures with Lumia. The Windows eco system had been a disaster for the brand and the after affects are still visible. The feature phone business still holds a significant share for Nokia although it is being relentlessly attacked by the competitors. However, the interest and demand for high end products like 6 and 8 offer a window of opportunity for the brand and I am quite hopeful of its success. 8. How did you cope with the downfall of Nokia brand and how was your experience with the Windows operating system? This had been the worse period of my 30 years of business, I had given my heart and soul to a brand that failed us so miserably in the end. Looking at the world’s number 1 brand slide into an evasive dream to an illusion and finally disappearing altogether had been a traumatic experience for me and the team as well. With Nokia, the distributor absorbed the soul of the brand and acted as the Principal itself and with the diluting of Nokia we were lost for direction for a long time. Our market, customers and associates literally disappeared overnight giving a look of a perfect storm. Even being a seasoned businessman, I forgot the basic rule of separating emotions with business in the case of Lumia / Windows as promises were repeatedly broken; promises of hopes and the next big thing appearing on the horizon. We lost a lot but the hope never left us and we are back into the market with faith although we watch every step this time around. 9. What’s your take on the overall situation of the mobile industry and how do you see it evolving in the next few years. Well, negating the widespread belief I think that the industry has got a good decade for a run to go. These aren’t silent movies that disappeared with the advent of audio technology. Rapid innovation is on a catch up but let’s be a bit vigilant this time around. In my opinion the consumers who have tried and tested the 2nd and 3rd tier brands are ready to go back and work with legacy products. 10. What aspects are important for a success of a mobile brand. I would say it’s the brand name and history. It should be customer centric with a dedicated support mechanism. Competitive pricing, product and channel marketing innovation. The brand should take the responsibility of the brand management on their own. 11. What is important for mobile brands to be successful in Africa. The Brand name and legacy behind it, extended warranty and a widespread services network. Clear and visible marketing is a must with a competitive pricing. Warranty is the most crucial of all aspects that can be difficult to achieve but there are no two ways of escaping this. Quite a few brands came and went off as they lacked most of the success ingredients. 12. What sales channels do you utilize at your company. We cater to our wholesalers, retailers and the chain stores in addition to the corporate and B2C medium & of course the Mobile Network Operators. After being in the business for all these years we have learned to utilize the key verticals of the market. 13. Do you think there is room for innovation in the mobile business anymore? I strongly believe that there is a room for improvement. I have a personal museum of Nokia devices in my office and every launch brought in “The Phone” until the next launch. Nokia being back in the arena would bring back a stealth and healthy competition in the arena. One thing is for sure that it won’t be a walk in the park for certain brands in the future. 14. Any final words. The Mobile Industry might be the fastest in its category but it has no place for amateurs as there aren’t any quick bucks here. Players who had surrounded themselves with the grandiose of superiority and turnover against profitability have all but disappeared. You have got to keep a laser focus on things and never let your guard down. I hope and wish for a great future for Nokia and together grow with the brand. 22 THE FALL OF CTIA: How did it go so wrong? The more things change, the more they stay the same. United States-based CTIA, having changed the name of its annual gathering constantly in recent years, kept the changes ringing this year by announcing another name change. In fact, you could say they took it to the next level by teaming up with the GSM Association to put on the latest edition of its trade show, which took on the Mobile World Congress (MWC) name. Or, we could call it what it really is and say that CTIA is hitching its wagon to another star because its own brand of trade shows has a decreasing turnout year after year. PC Magazine reports that CTIA’s trade shows have been suffering for years. Once a magnet for grand announcements of big-ticket new technologies, the conference began suffering around 2013 from a lack of big announcements. In 2014, it rebranded to Super Mobility Week only to play second fiddle to other shows such as IFA in Berlin and the MWC in Barcelona, from which a decreasing number of weary traders would visit. In 2015, CTIA only attracted 30,000 visitors to its show, which likely spurred the idea for its cooperation with the much more successful, Europe-based MWC. So far, the results have not lived up to the hope of increased attendance, as only 21,000 attended the joint CTIA-GSMA show. Indeed, the Stateside edition of the Mobile World Congress, which was held 12-14 September in San Francisco, was snakebitten by a number of factors. First of all, the venue for the show, the Moscone Center, is almost a third of the size of the Las Vegas Convention Center, where CTIA had their event in 2016. The smaller venue does not only equate to smaller numbers of people, but its location on the West Coast places it further away from the major trading hubs of North America. Further, everybody knows that mid-September is prime Apple announcement season. Any mobile traders that would be in the western United States would be more likely to be on hand for the debut of the much talked-about iPhone X, iPhone 8, and iPhone 8 Plus than to be at an event that is gradually slipping out of the tech world’s field of vision and, more importantly, doesn’t have the physical space to host them. We at Handelot of question the concept of trade shows as a viable business model going forward. As the world is increasingly connected by the internet, it no longer makes sense to spend thousands upon thousands of Euros darting around the world from trade show to trade show, only to come away with a handful of contacts. We firmly believe that the tech trade must change this business model, which wastes fuel, effort, money, and time of traders. Until then, trade shows are gonna trade show, as they say – MWC 2018 is slated to be held in Los Angeles next September. 23 As the concept of international trade shows is thrown as a viable business model for the tech world is thrown into question, CeBIT is doubling down. Their 2018 conference was recently announced to take place in the middle of next June. It is one of the oldest and most well-regarded computer expos in the world, but it has strayed far from its roots. Once a hotspot for trading, CeBIT 2018, to be held in Hannover, Germany, is promising a transformative experience for business minds to network and entrepreneurs looking to be discovered. It sounds wonderful, doesn’t it? In fact, CeBIT is a prime example of a trade show that has lost its way. In recasting itself as a site of innovation, the brand seeks to be reposition itself and the city of Hannover, CeBIT’s hallowed stomping grounds, as an analogue to Silicon Valley (if not an outright competitor). Most unfortunately, CeBIT is pushing aside the people who made it such a prestigious event to be associated with in the first place – the traders. Going by the official website for the event, emerging and nascent technologies such as virtual reality and artificial intelligence, and the most forward-thinking people behind them, are touted as the main attractions in the coming year. If one wants to find out anything about the products on offer, they must scroll all the way to the bottom of the page to find a link...to the products that were showcased last year. Clearly, this trade show is no longer about the trade. Furthermore, CeBIT is alienating one of the world’s largest markets for technology in the Middle East. The exact dates for next year’s show are June 11th to the 15th, which coincides with the tail-end of the sacred Muslim holiday of Ramadan. The timing of the show threatens to discourage some of the best traders in the entire world from attending, were the offerings for next year possibly incline them to do so. By not making this accommodation, CeBIT is further removing its claim to be one of the world’s top trade shows by ignoring the role of people who some would call the lubricant of the tech world, let alone ignoring a sizable population who consume as much electronic product as anyone. CeBIT’s back is against the wall - this much is clear. From 2008 to 2017, attendance has dropped from 495,000 to 200,000 people – a nearly 60% decrease. Similarly, the number of exhibitors is on the decline as well, down from 5,845 to 3,300 over the same period. The downward shift in numbers, plus the fact that it has moved its focus from computer trading to business networking is further evidence in what we have been saying all along – conferences for mobile traders no longer work. 24. Company name: Glo marketing and distribution ltd First name: David Surname: Cohen Email: david@glo.co.il Additional Email 1: marketing@glo.co.il Mobile phone: +972-50-2005070 Landline phone: +972-9-8355702 Fax number: +972-9-8355703 Whatsapp: Skype: david.glo.marketing BB Pin: Website: Webshop: Address: GEBOREI ISRAEL 10 P.O.B.8662 NETANIA ISRAEL City: NETANIA Country: Israel -Yisra el Postal Code: 42504 Region: Middle East 25. November Call of Duty: WWII (PS4, Xbox One, PC) - November 3 Sonic Forces (PS4, Xbox One, Switch, PC) - November 7 Super Lucky's Tale (Xbox One, PC) - November 7 Xbox One X System Launch - November 7 Mario Party: The Top 100 (3DS) - November 10 Need for Speed Payback (PS4, Xbox One, PC) - November 10 L.A. Noire Remastered (PS4, Xbox One, Switch) Lego Marvel Super Heroes 2 (PS4, Xbox One, PC) - November 14 Rime (Switch) - November 14 Pokémon Ultra Sun/Ultra Moon (3DS) - November 17 The Sims: Cats & Dogs (PC) - November 10 Star Wars Battlefront II (PS4, Xbox One, PC) - November 17 The Inpatient (PSVR) - November 22 Black Mirror (PS4, Xbox One, PC) - November 28 Resident Evil Revelations Collection (Switch) - November 28 December Doom VFR (PSVR, Vive) - December 1 Gear Club (Switch) - December 1 Xenoblade Chronicles 2 (Switch) - December 1 Dead Rising 4: Frank's Big Package (PS4) - December 5 Steep - Road to the Olympics (PS4, Xbox One, PC) - December 5 Bravo Team (PSVR) - December 6 Hello Neighbor (Xbox One, PC) - December 8 Fallout 4 VR (Vive) - December 12 Resident Evil 7: Gold Edition (PS4, Xbox One, PC) - December 12 Okami HD (PS4, Xbox One, PC) - December 12 26-27. THE CHALLENGERS KEEP COMING THE CHALLENGERS KEEP COMING So, the new iPhones. What beautiful, innovative devices they are, right? It finally has the wireless charging and OLED screen everybody’s been clamoring for. In this, the season of autumn in the year 2017, it’s clear that the battlefield now has but two competitors: Apple and Samsung. Send everybody else home. Well, HOLD ON. The coronation has been postponed. Just a day before the iPhone 8 and 8 Plus were released. Xiaomi undercut the excitement by releasing its latest and greatest device in its flagship series: the Mi Mix 2, which is a worthy and impressive device in its own right. For all the hubbub concerning the iPhone X and its nearly bezel-less screen, Xiaomi were the first to do it one year ago with the original Mi Mix, which gave consumers a hefty 6.4 inches of real estate for viewing. On this go-round, however, the Mi Mix 2 is a somewhat more scaled-back phone compared to the original – not just in terms of screen size (which clocks in at 5.99 inches) and resolution (1080x2040 pixels compared to 1080x2160), but also regarding the camera lens. While the Mi Mix boasted a 16 MP resolution, the Mi Mix 2 has just 12 MP. This is an area where Apple can compete. Not only do the new crop of iPhones have similar camera resolution, but they also sport dual front/back cameras as they have for years now. As Apple have traditionally positioned themselves as a brand for creators, this is key for them. Where does the Mi Mix gain the upper hand? For one, it contains an Octo-Core processor and more RAM – double as much as the iPhone X and three times that of the iPhone 8/8 Plus, so running multiple tasks can be done more quickly. Xiaomi’s newest also has a bigger battery than any of the new phones, weighing in at 3400 mAh compared to 1821 mAh for the 8/8 Plus and 2716 for the X. Finally, Xiaomi’s phones continue to pack a dual-SIM card option, which is very useful for the international traveler. Indeed, it is a feature that Apple has never entertained on any of its devices. Nor has Samsung, for that matter. Alas, the Mi Mix 2 emerges as the better option depending on what a consumer values most in a device - those who use theirs to create will side with Apple. Manu Jain, vice president of Xiaomi India, promises an “immersive experience” with the Mi Mix 2, but it’s clear that those who want a device that can multitask will certainly seek it out. It also depends on the market. The Mi Mix 2 may not make much of a splash in North America or Europe, but the Chinese market is where we can watch the competition unfold. As of Q2 2017, sales are virtually neck-and-neck, with the two brands trading places over the year. In India, where Apple has struggled to gain a foothold, Xiaomi is rising quick to take on Samsung, the biggest smartphone brand in that market. It is truly an exciting time to watch one of the hottest brands in mobile technology make a run for the crown of the giants. First image courtesy chinainternetwatch.com Second image courtesy canalys.com 28. handelot worldwide splitdown in Regions: Africa 1% Asia 12% Australia 1% Easter europe 25% Middle East 17% Americas 12% western europe 32% Fajnie by bylo gdyby byl obrazek ze rece trzymaja globus i te liczby jakos wokol --------------------------------- Mobility 1. Samsung 1569 Trades 2. Apple 1181 Trades 3. Huawei 323 Trades 4. LG 208 Trades 5. Nokia 201 Trades 6. Sony 161 Trades 7. Xiaomi 153 Trades 8. Samsung LCD 127 Trades 9. Lenovo 100 trades 10. HTC 91 Trades Inhome 1. Samsung 243 Trades 2. LG 172 Trades 3. Sony 130 Trades 4. Microsoft 59 Trades 5. Nintendo 36 Trades 6. GoPro 28 Trades 7. Nikkon 22 Trades 8. Canon 13 Trades 9. Phillips 11 Trades 10 Fuji 4 Trades 29. Pricelist handelot 30 Company name: h-o-t-phone GmbH First name: Alp Surname: Aldirmazoglu Email: a.alp@h-o-t-phone.de Mobile phone: +49 151-123 064 90 Landline phone: +49 621 - 762119 - 28 Fax number: +49 621 - 762119 - 49 Whatsapp: Skype: Yukatel-alp BB Pin: Website: http://www.h-o-t-phone.de Webshop: http://www.h-o-t-phone.de Address: Heppenheimerstr. 31-33 City: Mannheim Country: Germany Postal Code: 68309 Region: Western Europe 31 VIP Plus AIR EXPRESS POLAND Sp. z o.o. Wroclaw, Poland • AZ LOGISTIC Dubai, United Arab Emirates New • M.T.S. Trasporti e Servizi Logistici Casnate con Bernate (Como), Italy • Michael Kyprianou Malta Ltd. Imsida, Malta • Xarxa Electronics 2015 SL Barcelona, Spain VIP Captains Freight Services Dubai, United Arab Emirates • DREAM CARGO SERVICES SRL BUCHAREST, Romania • Globo Swiss Sped Sagl Lugano, Switzerland • PL-Logistics Sp. z o.o. Warsaw, Poland • Prima Air Sea s.r.o. Prague 6, Czech Republic • UAB DB Schenker Vilnius, Lithuania • Union Logistics Fze Dubai, United Arab Emirates New • Universal Freight (HK) LTD Hong Kong, Hong Kong 32-33. Best Places to do business holidays- Doral The mobile trading business is a high-stakes, high-risk, high-reward business, and the adrenaline rush we feel from making contacts and sales is addictive, and when we’re in the heat of the moment we are sure that we never want to slow down, not even for a moment, or do anything else! Alas, everyone needs a vacation; whether it’s spending weeks soaking up the sun on an idyllic beach, physical activities like skiing the Alps or climbing the Rocky Mountains, or some other kind of mental break, we must take time to step back and breathe. We are humans, after all, not machines. But what if I told you that you could have your cake and eat it, too? South Florida is world-renowned for its glitz and glamour and its clubs where people can see and be seen, but it is also a crucial place for mobile phone trading! Doral, a town of 45,000 people located immediately west of Miami, is home to firms who have a significant foothold in the Latin American (Latam) market. From wholesale operations to distribution to logistics, a visit to Doral could be a key to making contacts that will expand your footprint into a whole new market, all while having the opportunity to partake in the beautiful weather and outstanding nightlife of Miami Beach. There’s so much opportunity, it almost feels like cheating. If you want to combine business with pleasure and take advantage of a unique opportunity, here are a few of the biggest mobile firms operating in Doral. ARA Global Group. With an outreach spanning over eighty countries, ARA is a wholesaler of mobile devices with offices in both Miami and New York City. They also do testing of used devices before shipping. Vitel Mobile. In operation for 25 years, this firm works with wholesalers and traders to distribute devices all over the Latam market, including the Caribbean. Vitel has distribution warehouses Panama, with further presence in Korea, China, and the Middle East. SACO Trading. Though SACO has only been in operation since 2004, they offer focused services through all phases of a device’s lifecycle, from promotion to refurbishment to device homologation. Should you strike up a hot contact and lunchtime beckons, Doral, Miami, and the surrounding areas offer a multitude of restaurant well-suited for power lunches. Beloved local spots like The Rusty Pelican and world-class establishments such as Nobu will impress any potential training partner. The website Eater (https://miami.eater.com/maps/best-miami-power-lunch) offers a hefty list of places with quality eats in exquisite settings. Of course, even the most hardcore traders must find a place to unwind and lay their head after a hard day of contacting and dealing. In this case, only the best accommodations will do for you. Upon planning your business/beach vacation, here are a few places to consider. Ritz-Carlton Miami Beach. Situated directly on Miami Beach, the world-renowned Ritz-Carlton offers only the best amenities. Not only are marble baths, limousine services, and views of the Atlantic Ocean on offer, but you can also take advantage of a fully-staffed on-site business center with fax machines, parcel delivery, and translation services. 1 Lincoln Road Miami Beach, FL 33139 United States. Phone: +17862764000. COMO Metropolitan Miami Beach. Should you choose to fly in on a red-eye and be done with business by the evening, COMO offers a great opportunity to shut out the trading world for just a short while. With four different room types and three kinds of suites sporting Art Deco architecture, you’ll feel as though your room is blending in with the beachside environment. COMO also features Traymore, one of South Florida’s premier dining establishments. 2445 Collins Ave, Miami Beach, FL 33140, United States. Phone: +13056953600 34. Rational FX 35. H-Asia official meizu distributor 38-39. AT LONG LAST, THE NEW IPHONES! Well, traders, we’re finally here. On 12 September, Apple CEO Tim Cook unveiled to the world three new iPhones – the 8 (in its regular and Plus varieties) and the X (pronounced “ten” to represent the Roman numeral) to commemorate the tenth anniversary of the release of the first iPhone. For their anniversary, Apple seems to have delivered on many of the rumours that have consistently preceded the release of every iPhone for years. All three phones somehow managed to confirm multiple rumors regarding its name (using both Arabic AND Roman numerals!), the all include wireless charging, and the X sports an OLED color screen. The chief difference among them is the iPhone X’s bezelless, buttonless screen, but there is plenty to get excited about when it comes down to the technical specifications and expanded abilities of these new devices. THE GOODS Let’s begin with the processor; the new devices feature the all-new A11 processor, which contains a vast speed improvement over the A10 featured in the previous edition. It contains dual high-performance cores, four energy-efficient cores, and the M11 motion coprocessor. The new processor can process graphics 30% faster than the old one. What does this mean? Well, the power boost is necessary for all of the new features that accompany these landmark devices. First: the Face ID. No Home button on the iPhone X means no TouchID, so Apple looks to facial recognition technologies as their signature security measure. Face ID, through the A11’s so-called “neural engine,” uses the front camera to produce a facial map that will unlock your phone, verify purchases, and every other function that Touch ID was used for. Although the iPhone 8 and 8 Plus still has the Home button, consumers can take advantage of of Face ID on these devices as well. Apple’s introduction of these technologies also adds an interesting new wrinkle to text messages and other written communication. It enables the Animoji feature, which allows users to take the already popular emoji communication system and add real-life facial contortions of the user to create a jazzy new way to express one’s self in instant messages. It’s sure to be popular among adolescents, teenagers, and the college crowd, all of whom heavily use emojis as it is. The A11 also provides support for emerging augmented reality technologies, which uses a phone’s camera to access virtual objects placed by developers into a physical space. One current popular use is through Snapchat’s Bitmoji function, which allows users to let avatars of themselves interact with the physical world. Apple, up until now, has not made use of augmented reality in the way that Samsung and other companies have, but judging from the device’s video advertisements, the empire that Steve Jobs built is about to make its presence felt in a major way. In sum, Apple is betting the farm on its updated processor and its camera’s new capabilities, not to take away from the X’s gorgeous new screen. Not only will it sell like hotcakes, but how it uses these new capabilities will dictate how iPhones are conceived from this day forward. However… DOES THE IPHONE STACK UP TO ANDROID DEVICES? Following the announcement of the new line of iPhones, a meme began to circulate on the internet. In the meme, the iPhone stands side-by-side with the Samsung Galaxy S6, and each device has its physical attributes and technical specifications listed at their respective sides. Strikingly, the two devices appear equally matched. “Dear iPhone X users,” the title reads. “Welcome to 2015.” The meme takes further potshots at Apple’s newest phone by telling users they can look forward to split-screen apps, unlocked NFC multi-user support, and IP68 waterproofing – features that Samsung’s current Galaxy Note 8 sports – in 2019. This meme reflects an existing anxiety in the tech world that perhaps Apple is taking its foot off the gas in its innovations, letting Samsung and other companies take the lead while the open-source Android operating system lets third party developers dream up new possibilities. On one hand, there’s some credence to that feeling. Android Authority recently did an in-depth side-by-side comparison of the iPhone X with other top Android phones such as the Galaxy Note 8, the HTC U11, the LG V30, and the Google Pixel XL. Indeed, some of these phones have already introduced wireless charging, have more cores in their processor, and have more varied features when it comes to their cameras. What’s more, the Note 8 can boast that it did not have to sacrifice its headphone jack to achieve maximum real-estate for its screen. Is this cause for alarm on the part of Apple? If there’s one thing that’s clear, it’s that Apple is concerned with the quality of the hardware, not the quantity of the features. According to reports from BGR.com, the A11 is said to be able to outperform the Note 8’s Snapdragon 835 and Exynos 8895 processors by over double in single-core tests and by 50% in multiple-core tests. What does that mean? Well, the new iPhones will be able to export 4K video in a quarter of the time that the Note 8 can, and will be able to open resource-heavy apps faster than its rivals. Not bad. As smartphones and smart devices evolve, it’s natural that consumers will want more out of them. And companies will innovate to meet those demands – for example, Google has announced their rival to Apple’s AirPod wireless earphones, the PixelBuds, which apparently feature the ability to translate spoken foreign languages in real time. If Steve Jobs were still alive, this is something he might dream up. However, this is 2017, not 2007, and for all the innovations it wants to introduce, Apple has decided that its primary focus should be on doing what it already does faster than anybody else. 40 Mark Electronics 41. Offices 42. handelot page 43. XTG 44. Zempire event Handelot FZC E LOB office no E-42G-12 Hamriyah Freezone Sharjah United arabic emirates PO BOX 53224 Ukraine Segoviasoft Ploshcha Rynok 22 Lviv 79000 Poland HECC Sp. z o.o. A. Ostrowskiego 30/ 327 53-238 Wroclaw NIP: 8971756584 www.handelot.com 40 42. handelot page