New Quarter – New Record for Apple
April 27 , 2015 Apple announced results for its fiscal 2015 second quarter ended March 28 . Setting a new record , Apple posted revenue of $58 billion and net quarterly profit of $13.6 billion, compared to revenue of $45.6 billion and net quarterly profit of $10.2 billion for the same quarter a year ago .
Gross margin for this quarter reached 40.8 percent – 1.5 % increase compared to 39.3 percent in the year-ago quarter, the international sales reached the 69% of the total revenue.
To achieve those numbers , Apple sold Apple sold 61.2 million iPhones during the past quarter, while sales of iPad tablets and Mac computers were 12.6 million and 4.5 million units respectively .
As Iphone sales keep increasing , on the other hand the iPad sales were below expectations , while the sales of Mac grew on annual basis .
The next quarter it will be a very interesting one to see how Apple sales will go , after the arrival of the long anticipated Apple Watch – though it seems in the beginning the numbers of the watches getting into the market it will be quite limited – especially in some markets . There are rumours that for this the reason might be that the quality of the product is not as expected – on the other hand it can be a raise the demand policy.
Below is forecast for the fiscal 2015 third quarter .
revenue between $46 billion and $48 billion
gross margin between 38.5 percent and 39.5 percent
operating expenses between $5.65 billion and $5.75 billion
other income/(expense) of $350 million
tax rate of 26.3 percent
Author : Ioannis Tsouroupidis
Sources : http://www.apple.com , http://www.gsmarena.com , http://www.macrumors.com
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