Mobile phone sales have skyrocketed in the past decade due to significant advance in technology and new innovative trends in the market. Web devices have begun to reshape every aspect of our society. Understanding the impact that phones have in our world can give perspective on the accomplishments of technology as well as a prospective outlook towards the future.

 

There are currently more than 6 billion mobile subscribers, equating to more than 87% of the world population. Growth is led by China and India which now account for over 30% of world subscriptions.

 

Mobile device sales rose in 2011, with smartphones showing the strongest growth. Nokia struggles to remain the number one handset manufacturer, but Samsung is the leading smartphone hardware vendor. Android is now the top smartphone operating system.

 

There are now more than 1.2 billion mobile web users worldwide.

 

Mobile devices account for 8.49% of global website hits.

 

 

 

Google accumulates $ 2.5 billion in the annual revenue for mobile advertising.

 

Paypal expects to see $7 billion in mobile payment volume in 2012.

 

 

WHAT DO CONSUMERS USE THEIR MOBILE PHONES FOR ?

 

Japanese consumers are still more advanced in mobile behavior, using web, apps, email and more. US and Europeans text and play games more. The most popular mobile web destinations are news, weather reports, social networking , search information, and maps.

 

US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs. US mobile prefer apps for games, social media, maps, and music.

 

Mobile searches have quadrupled in the last year. For many items, 1 in 7 searches is now sent from a mobile device.

 

71% of smartphones users that see a captivating TV, press, or mobile advertisement will immediately do a mobile search.

 

 

 

Some interesting insights:

• Samsung is the leading  smartphone hardware vendor.

• Nokia struggles to remain the number one handset manufacturer.

• Android OS runs on half of all smartphones shipped worldwide.

• Google is the top US mobile ad network in revenues.

• 71% of smartphone users will immediately do a mobile search after seeing an captive advertisement.

• By 2014, mobile internet should take over desktop internet usage.

 

Source: http://mobithinking.com

Author: Vishesh Tyagi, handelot.com